Consumer Content Creator

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About MetagenicsMetagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.People Culture FirstWe believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

You will create engaging, consumer-led content for Metagenics’ social media channels. This role produces high-quality, native content that drives brand awareness, engagement, and conversion. Working closely with the content, brand and digital teams, the Consumer Content Specialist turns brand messages into compelling storytelling moments that fit the format, tone, and trends of each social platform.

 

Key Responsibilities

 

• Content Creation. Produce short-form and visual content, including video, imagery, and written formats, optimised for social media channels such as Instagram, Facebook, TikTok, and emerging platforms.
• Native Platform Execution. Create channel-first content using native tools such as Canva, CapCut, and in-app editing features. Ensure every piece feels natural and high-performing within its platform environment.
• Creative Concepting. Ideate and execute content concepts aligned with campaigns, new product launches, and brand activations. Translate marketing priorities into relatable, thumb-stopping consumer storytelling.
• Trend Spotting & Experimentation. Stay ahead of social and cultural trends, identifying emerging formats, hashtags, and conversation topics to test and adopt. Quickly adapt creative output based on performance and audience response.
• Collaboration & Partnering. Work closely with agency partners, freelancers, and Upwork creators to design or enhance content that extends beyond internal production capabilities.
• UGC & Creator Content Repurposing. Repackage user-generated and influencer content into new, high-performing formats for social and digital amplification.
• Optimisation & Best Practices. Apply best-practice optimisation techniques (tagging, collaboration, hashtags, captions) to maximise exposure and engagement.
• Content for Performance. Produce content that supports both organic storytelling and paid media amplification, balancing creativity with conversion intent.
• Continuous Improvement. Analyse what works, pivot quickly, and refine creative direction to maximise content effectiveness.
• Creation & management of the content calendar (ensuring creative types are spread, seasonality is considered, business priorities are met, etc)
• Social listening for brand/industry sentiment checks (could be an expansion of trendspotting)

Basic Requirements

 

Experience/Training/Education

• Bachelor's Degree in Marketing, Communications, or a related field required. 
• 2–4 years’ experience in hands-on social media content creation, ideally within a brand or creative agency.
• Proven ability to produce video and visual content using native tools such as Canva, CapCut, and in-app editors.
• Strong understanding of platform nuances and best practices for Reels, TikTok, carousels, and stories.
• Ability to ideate and produce high-output content quickly and independently.
• Experience managing multiple content formats including video, imagery, and written captions.

• Eye for design, composition, and storytelling that resonates with consumers.

• Confident using social scheduling and analytics tools (e.g. Meta Business Suite, Later, Sprout Social).

• Photography or advanced video production skills are a plus.
• Proficiency in copywriting is essential.

 

Skills/Knowledge/Abilities

 

• Knowledge of content optimisation techniques for reach and engagement.
• Collaborative mindset with abilit