Director, Media Analytics

Summary

DIRECTOR, MEDIA ANALYTICS

 

AMP Agency is looking for a curious, thoughtful, technology-driven storyteller to join its Integrated Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.

 

As a Director of Media Analytics, you’ll lead cross-channel measurement strategies and provide actionable media insights across a portfolio of client accounts. You’ll manage a team of analysts and work closely with Media, Strategy, Creative, and Technology teams to bring clarity to performance reporting, build strong client relationships, and ensure the delivery of high-quality, insight-driven outputs. This role requires a solid foundation in media measurement, a passion for interpreting data, and a desire to grow team capabilities and client value.

 

Responsibilities:

•  Lead media analytics workstreams across a set of key client accounts.
• Translate performance data into clear stories and actionable recommendations for clients and internal teams.
• Manage and mentor a team of analysts; review deliverables for clarity, accuracy, and strategic value.
• Contribute to the development and implementation of testing and learning agendas across conversion and upper-funnel efforts.
• Collaborate with cross-functional teams to build holistic reporting frameworks and integrated performance narratives.
• Partner with client stakeholders to define measurement goals, KPIs, and media success criteria.
• Work with technical and platform leads to ensure data availability, accuracy, and utility for analysis.
• Help advance the analytics practice by standardizing best practices, templates, and approaches.
• Stay current on industry trends, tools, and methodologies to support innovation in media measurement.

Qualifications:

•  7+ years of experience in media analytics, preferably in an agency or consulting environment.
• Strong working knowledge of digital channels including paid social, display, programmatic, search, and emerging platforms. Familiarity with offline channels is a plus.
• Hands-on experience with web analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with media mix modeling, incrementality testing, brand lift studies, and multi-touch attribution.
• Experience with data visualization tools (e.g., Power BI, Tableau).
• Strong ability to synthesize performance trends and identify what’s driving results.
• Comfortable leading client conversations and presenting complex data in a digestible way.
• Skilled in managing teams, fostering talent, and building a collaborative culture.
• Strong organizational skills and attention to detail; able to manage multiple projects and deadlines.
• Curiosity, initiative, and a continuous learning mindset.

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Essential Job Duties and Responsibilities 

 

• Design and lead advanced media, marketing and business analytics strategies across client portfolios, including development of custom measurement frameworks, KPI architecture, and statistically grounded test-and-learn agendas such as geo-level incrementality testing, match market analysis, and media mix modeling.
• Lead and grow a team of analysts by fostering technical rigor, elevating storytelling skills, and providing structured mentorship to build future leaders in analytics and consulting. Oversee and make recommendations to the analytics product being developed by direct reports to ensure quality of delivery to our clients.
• Synthesize large, multi-source datasets into meaningful, business-driving insights by applying statistical techniques and performance modeling and turning results into executive-ready narratives. Work with internal and external technology partners to build dashboard solutions and enable AI automation within our campaign analytics practice.
• Partner cross-functionally with media, strategy, creative, and technology leads to embed analytics into