SVP, Group Media Director

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The SVP Group Media Director will lead the Business Leadership team across client marketing team and agency including VP and Director direct reports.  This role will be responsible for driving new/organic growth of Mediabrands revenue stream through strategic selling of Mediabrands services, new business and/or through client business to achieve annual Mediabrands targets. In addition, this role will independently lead client contract, scope and compensation alignment as part of overall management of financials, resources and fulfillment of deliverables, including that appropriate affiliate, supplemental and data privacy terms are included.

Responsibilities

Portfolio & Growth

• Ensure collaborative resourcing, visibility to opportunities and strategic integration occurs with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action (I+A) and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams. (Responsible for preventing siloes)
• Build and strengthen senior client relationships as a business partner and thought-leader to their organizations, resulting in top tier TRR score/client satisfaction.
• Demonstrate understanding of client's business/category and can apply to role of media.
• Win new business revenue through cross-functional team leadership, client relationship-building and strategy development with Analytics, Insights + Action, etc. and by delivering energetic, effective presentations.
• Demonstrate understanding of client's business/category and can apply to role of media.
• Effectively sell ideas that contribute to positive agency evaluations and creative media tactics.
• Elevate client work with the agency and partner with Growth and Comms team to submit for awards and recognition.

Media Strategy

• Oversee development of goals, audience and channel strategies, execution and measurement for 2-3 midsize or 1 large client businesses; set the media strategy, and guide the overall business strategy, based on client goals.
• Set the media strategy, and guide the overall business strategy, based on client goals.
• Responsible for BL's ownership of budget distribution (mix), tracking in Media Tools (or other) and budget change log management.
• Leads the evolution of recommendations and long-term strategies.
• Provide feedback to teams and final sign-off on media recommendations prior to going to Clients.
• Ensure business context and stakeholder goals are included when objectives and KPIs are articulated in briefings/plan development.
• Implement IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) to ensure thorough assessment of client challenge and use of agency resources to provide creative, effective, data-driven plans.
• Partner with Insights + Action and Audience Sciences to develop audiences, profiles and strategies to implement and measure. When Insights + Action is not in scope, create audience profiles using Scout and