Senior Manager - Batch Email, SMS, and Push

About the Role

We are seeking a dynamic and experienced Senior Manager to lead our batch email, SMS, and push notification programs. This role involves managing the end-to-end process for seasonal messages, promotional messages, loyalty communications, and more. The ideal candidate will be consumer-obsessed, have a strong strategic mindset, a creative and data-driven approach, and a proven track record of growing and building similar programs. This role is crucial for driving customer engagement and retention through effective communication strategies.

What You'll Do

• Lead the batch email program: Manage the end-to-end process for seasonal messages, promotional messages, loyalty communications, and other batch communications.

• Oversee SMS and push notifications: Ensure timely and relevant messaging for SMS and push notifications.

• Develop and execute strategies: Grow the email and SMS acquisition programs through strategic planning and execution.

• Collaborate with cross-functional teams: Ensure cohesive and effective communication strategies across teams.

• Utilize data and analytics: Measure the effectiveness of campaigns and identify areas for improvement.

• Continuously innovate: Test new approaches to enhance customer engagement and retention.

• Consumer-Obsessed Approach: Demonstrate a deep understanding and passion for our consumers, ensuring all strategies are customer-centric.

• Innovative Thinking: Bring fresh ideas and innovative approaches to our communication strategies, driving new initiatives and creative solutions.

Who You Are

• Proven experience in managing batch email, SMS, and push notification programs.

• Strong strategic thinking, planning, and analytical skills with a data-driven approach.

• Creative mindset with the ability to develop engaging and effective communication strategies.

• Excellent understanding of customer behavior and trends.

• Ability to work in a fast-paced environment and adapt to changing priorities.

• Strong communication and collaboration skills.

• Demonstrated ability to innovate and implement new ideas in email marketing.

• Experience in building and scaling programs.

• Preferred - experience with direct to consumer brands or brands with a very strong digital-first presence.