Sr Manager Shopper Marketing

Requisition ID: 38543 

Cheers to creating an incredible tomorrow!   

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.  

 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.  

Here’s to crafting careers and creating new legacies.  

   

Crafted Highlights: 

In the role of Sr. Manager Shopper Marketing based in Chicago, IL, you will provide thought leadership and project management focused on connecting Molson Coors brands to shoppers through the development on omni-channel solutions. Your team’s responsibility is to lead the creation of retail solutions that drive value and sales for our customers, our distributors, and our company.

 

This position reports to the Senior Director Shopper Marketing and works very closely with internal and external stakeholders through the value chain to deliver solutions that drive profitable growth for our retailers and grow MCBC’s share of category and channel.

 

What You’ll Be Brewing:    

• You will own the execution of the channel strategy, ensuring its strategic alignment across channel and brand teams, and its socialization across sales and marketing teams
• You will work closely with the shopper insights & category solutions teams to develop annual and quarterly brand planning priorities
• You will lead the Associate Marketing Managers in the development of shopper solutions through an understanding of brand strategies and their link to channel/COT strategies
• You will ensure alignment with the sales teams to drive the sell-in and execution of shopper solutions across all stakeholders
• You will lead budget planning, execution & measurement across your portfolio of brands
• You will lead agency relationships across multiple agencies to ensure solution effectiveness
• You will attract, lead, manage, and mentor a diverse team of Associate Marketing Managers in such a way to ensure development, superior performance and retention of talent

 

   

Key Ingredients:   

• You have at least 7 years of related sales or marketing experience for a leading CPG organization and have proven team leadership abilities
• You have experience collaborating with sales on the implementation of shopper programs and you have the ability to build empathy with shoppers and reach them in the occasions they seek
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities

You have an attention to detail and act with a sense of urgency to deliver quality work that meets the needs of your stakeholders

You have a passion for creative effectiveness and bringing our brands to life effectively

• You are confident and competent – you are diplomatic, professional, and exercise great judgment in developing and maintaining excellent business relationships within the business
• You are a skilled negotiator focused on the customer; your constant curiosity fosters your innovative style and you can equally execute ideas given to you.
• You exhibit our Molson Coors core values

   

Beverage Bonuses:  

• Flexible work programs that support work life balance  

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities 

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible emplo