Sr. Director, Music Product Marketing

Job Summary:

Location: NY/LA, flexible with travel

Division: Ticketmaster Music

Line Manager: SVP, Global Enterprise Marketing

Contract Terms: Full time

THE TEAM

Ticketmaster is the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific and employs over 6,500 people.  As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.

Ticketmaster Music manages our global concert line of business. We’re the commercial engine behind the world’s biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions. Our deep understanding of touring artists’ business needs, and our access to the technological scale and expertise of the global leader in ticketing enables “Artist-Driven, Ticketmaster-Powered” outcomes that are transforming the global concert industry.

THE ROLE

The Sr director, Music Product Marketing brings the Ticketmaster Music product story to life and shares it with the world. We’re looking for a product marketing leader to lead a global team of product marketers, responsible for overseeing a portfolio of products designed for artists and their teams. This leader will work closely with the Artist & Promoter Relations, product, global b2b marketing and client services leaders from across Ticketmaster to bring innovative products to market, drive product adoption, and achieve commercial goals.

The Sr. Director of Product Marketing and their team will be the experts on our product, clients, competitors, and how we articulate the benefits of Ticketmaster Music in the global marketplace. This role will have significant impact supporting the full Ticketmaster Music suite of products and services, serving all global markets, and leading the go-to-market process for key, strategic product enhancements.

WHAT YOU WILL BE DOING

• Create cohesive product-led messaging and positioning that demonstrates deep product and client understanding, ladders up to the broader company narrative, supports strategic priorities, and provides competitive differentiation in market.
• Lead the creation of insight-driven, product-led positioning, messaging, GTM, and lifecycle strategy for all Ticketmaster Music products
• Collaborate with Global B2B content team to define the music content strategy and scale our music story consistently across Ticketmaster owned channels to drive audience engagement
• Partner closely with client services to ensure we hit our goals; arming the team with competitive intelligence, compelling sales collateral (e.g. demos and presentations), and product roadmap

• Review, optimize, and maintain our go-to-market approach so that we drive the most demand and engagement from artist teams
• Work closely with the Product team to plan launches of new features and capabilities and ensure that our launches are highly engaging and interactive for maximum impact

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Extensive experience in product marketing: The ideal candidate should have 10+ years of experience in product marketing, with music-tech experience strongly preferred
• Strong knowledge of the music industry: A strong understanding of the music industry and its players is essential, with a working knowledge of the live industry value chain (artists, managers, agents, promoters, venues and ticketing companies)
• Technical expertise: The candidate should have technical expertise in areas such as digital marketing, analytics, and social media.
• Excellent communication skills: The Senior Director should be an excellent communicator and natural storyteller, with the ability to create compelling marketing messages that resonate with live industry clients and stakeholders.
• Team management experience: Minimum of 5 years experience managing teams of marketers, designers, and other creatives.
• Innovative thinking: We’re a leader in transforming the live music industry, so you have demonstrated success leading the marketing strategies for similarly innovative platforms.

YOU (BEHAVIOURAL SKILLS) 

• Curious
  • you are comfortable asking “What if?”
  • you are eager to learn and explore
• Confident
  • you are capable of