Senior Marketing Specialist

Senior Marketing Specialist 
Location:  US Remote 
Preferred: Baton Rouge, LA or within a 100mile radius (Remote or Hybrid). Minimal local travel for client meetings and events. 

 Ready to make a difference? 
If you’re passionate about marketing and eager to grow your career, we want you on our team! Our award winning energy marketing group is expanding and seeking a Marketing Specialist who’s excited to learn, collaborate, and make an impact. Winning energy marketing group is expanding and seeking a Marketing Specialist who’s excited to learn, collaborate, and make an impact. 

ICF is a consulting firm with a full service, independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy, advertising, outreach, and behavior changing campaigns focused primarily on energy efficiency. We help individuals and communities use less energy, save money, and protect the environment through thoughtful, results-driven marketing. Service, independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy, advertising, outreach, and behavior change. 

Position Overview 

As a Senior Marketing Specialist, you’ll support the energy marketing account team in planning, developing, and implementing marketing and advertising initiatives for a major Southern utility client. You’ll contribute across the full marketing mix—advertising, research, social media, events, outreach, and partnerships—while working with top-tier professionals that make up the more than 240 people creative and communications team. 

This role is ideal for someone who is passionate about sustainability, marketing, and meaningful client work. 

Why You’ll Love Working Here 

• Quality of life: Flexible work arrangements and strong work-life balance life balance 
• Community investment: Donation matching and volunteer opportunities 
• Professional growth: Tuition reimbursement, development resources, 401(k) match, Employee Stock Purchase Plan 
• Supportive culture: Named one of PRWeek’s Best Places to Work in the U.S. 
• …and much more (ask your recruiter!) 

 
What You’ll Do 

• Assist in managing the marketing and advertising efforts for residential and commercial energy efficiency programs. 
• Provide recommendations for marketing and communication plans and outreach strategies. 
• Work directly with clients to develop and implement campaigns that educate customers and drive participation. 
• Support contractor outreach and education through marketing and communication efforts. 
• Assist with development of program forms, materials, and customer-facing assets. 
• Coordinate with third party vendors and utility partners to execute online and offline offerings. 
• Collaborate with the creative services team to develop marketing materials (ads, POP, websites, direct mail, brochures, forms, email campaigns, social media, video, events, etc.). 
• Partner with media teams to plan and deploy integrated campaigns across print, digital, and social channels. 
• Manage the review and approval process for marketing materials. 
• Develop engaging social media posts and newsletter articles. 
• Support program delivery and outreach teams, including event coordination. 
• Prepare monthly campaign performance reports. 
• Develop PowerPoint presentations and communication materials. 
• Manage print production and ensure collateral inventory is maintained. 
• Track deliverables and deadlines using Excel, SharePoint, Teams, Microsoft Project, and other tools. 
• Plan and facilitate meetings and prepare meeting minutes. 
• Coordinate creative asset production. 
• Support development of briefings, presentations, and communication tools. 

 
Minimum Qualifications 

• Bachelor’s degree in Marketing, Communications, Advertising, or related field (or equivalent experience one year of related experience may substitute for one year of education) 
• 5+ years of experience in marketing, advertising, social marketing, or related field

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Preferred Qualifications 

• Experience or internship with an advertising agency or consulting firm 
• Strong organizational skills and attention to detail 
• Ability to manage multiple priorities and deadlines 
• Excellent verbal, written, and interpersonal communication skills 
• Proficiency with MS Teams, SharePoint, Outlook, Word, Excel, PowerPoint, Shopify, and project management tools 
• Experience with Google Analytics or similar reporting tools 
• Familiarity with email platforms (MailChimp, Constant Contact), survey too