Marketing Manager - Aviation

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in the Shawnee, KS or Washington, D.C. office.

Come play a key role within the Aviation Week Network team, the largest multimedia information and services provider for the global aviation and aerospace and defense industries, serving 1.7 million professionals around the world. Customers include the world's leading aerospace manufacturers and suppliers, airlines, airports, business aviation operators, militaries, governments and other organizations that serve this worldwide marketplace. Aviation Week Network’s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising to help our customers succeed. Aviation Week & Space Technology, the flagship publication of the Aviation Week Network, has been in print since 1916 and is recognized as a publication of record in the aviation and aerospace and defense industry.

Join our dynamic Product Marketing team, where you’ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We're looking for a data-driven marketer who thrives in a fast-paced, global focused B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy.

Role Accountability and Duties:

• Develop and execute multi-channel campaigns across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI.
• Implement account-based marketing (ABM) strategies to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments.
• Leverage customer, market, and competitive insights to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the specific needs and pain points of aerospace and aviation professionals.
• Conduct ongoing market research to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making.
• Collaborate with cross-functional teams to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals.
• Support content and collateral creation for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent and compelling messaging across all touchpoints.

Qualifications

• Bachelor’s degree in business, marketing or related discipline or demonstrated experience
• 5+ years’ experience working in a digital, B2B product marketing environment
• Experience in the Aviation, Aerospace or Defense sectors
• Ability to effectively communicate to stakeholders at all levels and foster a strong team environment
• Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, SalesForce, Adobe Analytics, Google Analytics, ZoomInfo)
• Ability to work in a fast-paced environment with strong project-management skills
• Exceptional level of attention to detail, organizational and time-management skills
• Excellent communication skills

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just ta