Sr. Director, Marketing Management

POSITION SUMMARY

The Sr. Director, Marketing Management is responsible for spearheading marketing strategies that drive revenue growth through ISTE+ASCD’s products, services, and memberships targeted at K-12 institutions. This role entails the creation and management of comprehensive B2C and B2B marketing programs, focusing on demand generation, content marketing, sales enablement, and customer experience. The ideal candidate will possess a deep understanding of marketing to K-12 institutions, with a preference for those experienced in SaaS and subscription models.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Develop and implement a comprehensive multi-channel marketing strategy to meet revenue goals for K-12 institutions, including go-to-market strategies, campaign execution, and sales support.
• Lead a team of marketers in executing integrated marketing programs across digital and offline channels to enhance lead generation and customer acquisition.
• Collaborate with digital marketing teams to strategize, lead and execute campaigns that enhance customer journey, from acquisition to retention.
• Build and coach a high-performing marketing team, managing staff and budget effectively while fostering a culture of motivation and innovation.
• Oversee the development and maintenance of marketing materials and manage the marketing strategy for ISTE+ASCD’s full suite of products and services.
• Conduct market research, monitor competitive conditions, evaluate campaign performance, and adjust strategies in response to market changes and organizational needs.
• Develop and oversee content marketing strategies and new content creation to support integrated marketing campaigns.
• Work closely with the Sales and Services teams to align sales strategies and support targeted marketing materials and strategies that address specific K-12 institutional needs.
• Working closely with stakeholders, spearhead strategic planning and coordinate the development of the ISTE+ASCD Central customer engagement space for internal conferences.
• Develop a strategy for exhibits and pop-up bookstores at mission-aligned third-party conferences to expand and amplify our reach and drive brand recognition.

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA office one day per week.

Knowledge

• Extensive knowledge of B2C marketing strategies and tools, particularly in the context of the K-12 educational market.
• Strong background in product marketing, demand generation, lead generation and sales enablement.

Skills and Abilities

• Exceptional leadership and team management skills.
• Strong writing and presentation skills.
• Advanced project management skills, capable of managing multiple projects simultaneously under tight deadlines.
• Excellent communication and interpersonal skills, capable of fostering strong relationships with internal teams and external partners.

Critical Success Factors / Leadership Attributes

• Must be able to create value for the organization.
• Possesses the ability to make meaning by keeping others well-informed on the big issues.
• Can hire and cultivate talent who are strong contributors to the organization.
• Applies learning by seeking new learning from a variety of disciplines and addressing obstacles immediately and directly.
• Recognizes the importance of acting together by encouraging imagination and creating opportunities for others to step up and contribute.
• Executes accountably by creating clear plans to achieve goals and monitoring costs, progress, and results.
• Continuously reinvent by demonstrating the ability to change.
• Leads self by setting a personal example of authentic