Principal Consultant - MMM

<p><strong></strong></p> <p><u>ROLE SUMMARY</u></p> <p>OMD's Decisions Science team play a vital role in ensuring that clients realise the full potential of their marketing investment for maximum growth.</p> <p>The Principal Consultant role is a leader within this team, with significant project and line management responsibilities as well as commercial oversight of some financial targets and annual forecasting. The successful candidate will be passionate about business consultancy and marketing analytics and will have experience leading consultative teams on projects that deliver clear, impactful insights in a way that influence client’s marketing decisions.</p> <p>Principal Consultants provide direction to the team, ensuring a focus on the questions that matter to clients and that the team have the right tools and techniques to be able to deliver projects that are both valued by clients and profitable as a business.</p> <p><strong><u>KEY RESPONSIBILITIES</u></strong></p> <p>•Manage client engagement, ranging from project delivery to consultancy and solutions upsell</p> <p>•Develop strong relationships across senior agency contacts and clients, acting as a subject matter expert</p> <p>•Lead on marketing consultancy projects, overseeing commercial targets, setting new business prospecting agenda and inputting into future growth strategy</p> <p>•Drive marketing consultancy initiatives in the Advanced Analytics community, sharing and collaborating with other teams.</p> <p>•Contribute to the development of new solutions and analytical approaches, as well as playing a leading role in new business and client pitches</p> <p>•Help set the agenda for learning and development, recruitment and resource management</p> <p>•Lead, manage and support a team, providing training and development opportunities, encouraging collaboration and setting clear direction and expectations to ensure smooth delivery and high-quality standards</p> <p>•Stay updated on industry developments and competitor practices to keep the agency’s analytics offerings cutting-edge.</p> <p> </p> <p><strong><u>Skills and Experience</u></strong></p> <ul> <li>You have demonstrable experience in econometrics, with ownership of projects within this field, and are able to provide the foundation for technical excellence across the team.  Your knowledge of marketing analytics tools and techniques gives your team confidence in your leadership and allows the development of solutions that answer clients’ business challenges.</li> <li>You have an in-depth knowledge of R or Python, Excel and PowerPoint.</li> <li>You have a demonstrated ability to develop and execute analytics strategies th