iCR8 Bootcamp Presented by GM | Winter 2024 | Location TBD

The Marcus Graham Project, a network of advertising, media, marketing & entertainment  professionals is looking for a dynamic group for the Winter 2024 Cohort of our flagship immersive iCR8 Boot Camp program in Los Angeles, CA. 
The boot camp’s primary purpose is to provide diverse aspirants in the field of advertising & marketing with the exposure and experience necessary to solidify careers within the advertising, media & marketing industry.  The boot camp team will form themselves into a pop-up agency that they will run for the fall, as they manage the clients that they will partner with. 
Each year, the selected team provides consultancy for some/one of the globe's biggest brands.
Candidates must possess a general knowledge of internet/mainstream marketing, fashion, music & popular culture, as well as exhibit creative spirit and strong communication/organizational skills.  You must be willing to learn an extreme amount of valuable information in a short period of time. To determine semi-finalists, application materials will be reviewed by members of the Marcus Graham Project leadership team, our board of directors and partner organizations. All semi‐finalists will be interviewed via telephone by an MGP member. After reviewing applications and interview evaluations, finalists will be selected and interviewed.  Please note that we will also be taking applications from individuals that have transferable experience, but may not have completed a formal post-secondary education. 
DESCRIPTIONS:The following are descriptions of the departments that team members will gain experience in and how many approximate team members per department we are looking to bring on. 
BRAND MANAGEMENTThe brand management department oversees the advertising business that has been assigned to the agency and is ultimately responsible for the quality of service the client receives. An effective brand management team develops a thorough knowledge of the client’s business, acts as a liaison between the client and the agency staff, and ensures the final product is profitable and effective. Brand managers should have strong general‐business, marketing, communications, leadership and organizational skills. 
PROJECT MANAGEMENTThe project manager is the communications hub between all agency team members and agency partners that may touch an assigned account or project. The project manager ensures that proper forecasting is being done for all projects on assigned accounts. The project manager must be accountable for each step of the creative development process, proactively guide projects through the internal system, manage schedules and budgets, and work with the creative services manager to manage and plan creative and account resources. The project manager must also keep detailed records of the life of a project and share information with team members as necessary. Candidates should have strong organizational skills, the ability to multitask and have good follow through.
COPYWRITINGThe creative department is responsible for developing the ideas, images, and copy that initiate ads. While many people in the agency contribute to the process, the creation and production of advertising is mainly the responsibility of copy writers and art directors. A successful copy writer not only has outstanding writing skills, but also has a passion for words and symbols and their use in communication. In addition, some knowledge of marketing and how words and visuals are used in advertising is required. Proficiency in writing for social media and digital platforms is preferred. 
ART DIRECTION/DESIGNResponsible for the development and execution of creative concepts for leading edge marketing and digital solutions.  Art Directors have strong visual‐concept skills and good, basic drawing and design abilities. Candidates should have strong digital design skills, good visual imagination, and an interest in applying that ability to tackling marketing and advertising problems.  Knowledge of Adobe Creative Suite including Photoshop, InDesign, and Illustrator required.
VIDEO/CONTENT PRODUCTIONResponsible for bringing the creative vision to life through animation, video editing and motion graphics. Video/Content Producers partner with Creative and Social Strategy to create long and short form visual content across social media platforms and digital experience. Video/Content Producers possess strong graphic design sensibilities, strong conceptual skills and aesthetic, craftsmanship and attention to detail.
BRAND STRATEGYThe Brand Strategist is responsible for directing and managing the day‐to‐day relationship of consumer strategy and planning. The Brand Strategist analyzes detailed data such as demogra