Advertising Sales Executive

Summary:

Southern California News Group is seeking an Advertising Sales Executive to join our team! The role is responsible for driving new business revenue for our in-house creative and content marketing division Skyline Studio. You will focus on prospecting, building client relationships, and closing new business opportunities across digital, print, and branded content platforms. This is a pure sales role for a motivated hunter who thrives on outbound prospecting, cold calling, and exceeding goals.

This is a remote role (San Diego, Orange County, or Los Angeles residents only; on-site presence required for sales meetings and client events).

What you will do:

• Proactively Prospect, Qualify and Close: Own the full sales process from generating prospects to closing deals, with 100% focus on new business opportunities (no leads provided — all leads must be self-generated).

• Create Compelling Sales Presentations: Develop and deliver solution-based proposals that effectively promote our advertising and marketing services.

• Cultivate Long-Term Relationships: Build and maintain partnerships with clients to ensure continued success, renewals, and referrals.

• Strategic Targeting: Research, prioritize, and target prospects using multiple lead sources, aligning their audience segments with SCNG/Skyline/Adtaxi products, including print, digital display, branded content, influencer marketing, video, CTV, DOOH, mobile, and social media.

• Stay Informed on Industry Trends: Monitor and understand current trends in digital and traditional advertising to position our products effectively.

• Expert Sales Knowledge: Demonstrate strong understanding of online media channels and how they integrate with offline executions to create holistic client solutions.

• Analyze Sales Metrics: Track sales performance, identify growth opportunities, and adjust strategies to achieve success.

• Collaborate Internally: Partner with internal teams to develop compelling and effective media solutions for advertisers.

What you will bring:

• Proven Sales Success: Over two years of advertising/media sales experience, with a track record of driving revenue and closing deals in digital media or online advertising sales

• Hunter Mentality: A relentless drive to prospect and close new business. Comfortable with cold calling, outreach, and handling rejection while maintaining a positive, proactive attitude

• Sales Techniques Expertise: Thoroughly skilled in sales techniques such as cold-calling and lead generation, with a proven ability to close deals and proficiency with sales platforms (Salesforce and Outreach)

• Self-Driven and Independent: Capable of working independently, identifying and prioritizing business opportunities effectively

• Contract Negotiation Skills: Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals

• Positive and Entrepreneurial Attitude: Bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment

• Strong Communication and Time Management: Exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities

What you will bring:

• Proven Sales Success: Minimum two years of advertising/media sales experience with a demonstrated track record of driving revenue and closing deals.

• Hunter Mentality: A relentless drive to prospect and close new business. Comfortable cold calling, networking, and handling rejection while maintaining a positive attitude.

• Sales Techniques Expertise: Skilled in lead generation, outreach, and closing with proficiency in sales platforms such as Salesforce and Outreach.

• Self-Driven and Independent: Able to work autonomously while effectively prioritizing opportunities in a fast-paced environment.

• Contract Negotiation Skills: Experienced in negotiating and closing multi-variable contracts.

• Strong Communication and Time Management: Excellent presentation, organization, and time management skills with the ability to manage multiple priorities.

• Positive and Entrepreneurial Attitude: Collaborative, motivated, and results-oriented approach to work