Product Marketing Manager, Professional Turf Equipment - The Toro Company

Who Are We?  

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Your Opportunity:

The Product Marketing Manager, Professional Turf drives product strategy and market positioning for seated zero-turn and wide-area walk-behind mowers within the L&C business, elevating brand impact and customer engagement across Exmark, Spartan, and Toro brands. Development of new landscape contractor equipment and improved products to meet customer requirements. Leads the product prioritization and product project write-up process including return on investment financial analysis. Assists in overall business P&L management to ensure growth objectives are accomplished and operational improvement goals are achieved

Sponsorship:  

• Applicants must be legally authorized to work in the United States.

• We are unable to consider OPT, J1 or F1 students, nor sponsor or take over sponsorship of an employment VISA at this time - regardless of expiration date.

• Must be willing to obtain/maintain an active and valid US Passport and a non-expired US Driver's license.

Work Location: 

• Candidates have the choice of where their home office base would be:  Bloomington, MN Toro's International Corporate Headquarters;  Beatrice, NE at Exmark's Division Headquarters;   or Batesville, ARK at the Spartan Mowers Division Headquarters. 

• The current team works a hybrid model with 3-days on-site and optional 2-days remote.  

• Other job locations and/or fully remote is not available at this time.  

• This role includes travel 40%-60% with related expense reporting duties.   Travel would be hosting VOC events, or for relationship building/collaboration with customers.

What Will You Do? 

To grow and build a successful career with The Toro Company, you will be responsible for: 

• Develop annual and long range, multi-generational technology roadmap for professional seated zero turn and wide area walk behind mowers

• Obtain approval for long-range vision, goals and strategies for Product Management

• Develop business modeling of different customer types for the use of professional seated zero turn and wide area walk behind mowers

• Execute Voice of the Customer research in support of product development activities to translate present and future customer needs to define capabilities and long term competitive advantages – own requirements, specifications, and release plans

• Recommend and develop innovative new/improved products in conjunction with Engineering, Manufacturing, Sales and other key departments, to serve all end users

• Establish and maintain an effective method to determine customer satisfaction on new/current products and ensure timely corrective actions/changes are made where appropriate

• Monitor market share, inventory levels, profitability of product lines, and pricing strategy

• Collaborate across teams – create alignment between related products, engineering teams and other stakeholders

• Monitor quality levels of products, and put in place methods to improve quality and reduce warranty

• Develop and execute competitive benchmarking activities in order to ensure leadership in products and programs

• Support the Integrated Business Planning (IBP) process to