Customer Marketing and Advocacy Manager

Overview

We are seeking a proactive and experienced Customer Marketing and Advocacy Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy.

 

This is a remote opportunity - must be US based in EST or CST timezones.

 

About HR Acuity®At HR Acuity®, we empower our team to #BeBold — embracing innovation and new challenges. We give you the tools to #WorkSmarter and foster the collaboration that makes us #BetterTogether. If you're excited to be part of our growth story, we'd love to chat.About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe.This is an #All-In Zone. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same.At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading.Click here to learn more about our values and benefits

 

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

Customer Marketing Strategy & Execution

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships.

Customer Advocacy & Storytelling

• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
• Develop and maintain a library of customer stories, case studies, testimonials, and video content.
• Lead initiatives that showcase customer success through campaigns, events, and digital channels.

Cross-Functional Collaboration

• Partner with Customer Success to identify knowledge gaps and create tailored enablement resources.
• Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation.
• Ensure customer insights are integrated into marketing and product strategies.

Campaigns, Events & Communications

• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
• Manage communications and logistics for customer events such as roundtables, user groups, and product launches.
• Drive participation and engagement through targeted outreach and personalized messaging.

Data & Insights

• Analyze customer engagement data and feedback to identify trends and opportunities.
• Track and report on the effectiveness of customer marketing and advocacy initiatives.
• Use insights to continuously optimize programs and demonstrate impact on business outcomes.

Qualifications

Qualifications

• Min 5 years of experience in a customer marketing and advocacy role.
• Proven track record of developing and implementing customer marketing and advocacy strategies.
• Experience in a fast-paced B2B SaaS environment.
• HR Tech highly preferred.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Skills

• Excellent communication and interpersonal skills to interact with customers and internal stakeholders.
• Proficiency with marketing automation tools, CRM platforms and survey tools.
• Analytical mindset with the ability to interpret data and translate findings into actionable insights.
• Strong project management skills and the ability to handle multiple initiatives simultaneously.

Perks and Benefits

Compensation: The pay range for this position is expect