Digital Marketing Executive

Company Description

Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Malaysia and Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.   

Job Description

You will play an important role to:

• Develop digital marketing strategies and take lead to implement the marketing campaigns to promote the trade show
• Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
• Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
• Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
• Manage budgets for specific campaigns and optimises spend according to metrics
• Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

Qualifications

To be successful in this role you will need to have:

• Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
• Experience in leading/executing digital marketing campaigns including organic and paid campaigns for projects/events/products
• Effective knowledge and experience in web channel, social media, web analytics, emails marketing system, database management system
• Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus
• Excellent verbal and written communications skills.
• Creative mind-set towards designing and content creation.
• Desire to develop skills and knowledge
• Possess a knack for multi-tasking and take pride in flawless work
• Dynamic team player

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.