Associate, Brand Strategy

About this role

As part of the BlackRock Global Brand team, you'll be an integral part of a dynamic marketing organization, collaborating closely with regional and local marketing teams around the world, as well as other marketing partners and creative agencies. As a steward one of the world’s largest asset management brands, your work will be central to helping more and more people experience financial well-being.

Key Responsibilities:
 

Brand Strategy & Management:

• Support the development of brand strategies that align with company goals and drive brand growth.
• Facilitate the roll-out and firm-wide usage of brand positioning, guidelines, systems, and tools.
• Help develop and maintain the tools and training required to support the consistent understanding and execution of the brand strategy, architecture and identity system across the firm.
• Help manage internal initiatives to ensure the brand is understood and celebrated across the organization.
• Support global brand governance (IP protection, logo licensing, etc.) with key firm partners.

Brand Activation & Agency Management:

• Collaborate with internal teams and external partners to deliver high-impact brand strategy and activation across the firm.
• Support the development of brand marketing and execution working in partnership with regional teams to align global strategy with regional/local needs.
• Serve as one of the key points of contact for the firm’s global creative and design agencies
• Manage contracts and agency relationships to ensure effective collaboration and high-quality deliverables.

Qualifications & Experience

• 3-5 years of experience in brand strategy and management, with an understanding of brand positioning, brand metrics, proposition development, creative development, and agency management.
• Proven track record of brand management and planning, with strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal skills.
• A passion for brands with a drive to continue to learn and develop knowledge and understanding for how brands grow.
• Proven ability to thrive in a fast-paced environment while maintaining high-quality output

For New York, NY Only the salary range for this position is USD$100,000.00 - USD$130,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

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