Manager, Digital Franchise Management & Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Supports the Director, Digital Franchise Management and Marketing in strategic planning and execution of digital marketing tactics across all technology platforms (including web, social, e-mail, mobile). Working both independently and with cross-functional teams, the ideal candidate is an innovative strategist with an entrepreneurial spirit who can take the lead on some projects while being completely hands on in the delivery of other projects. You’re analytical, creative, social media savvy, and up to date on emerging trends and tactics. You are never satisfied with the status quo and are always looking to raise the bar.

Your Role Accountabilities...

• Guides the creation and delivery of digital marketing assets for our business partners.

• Drives CRM strategy including planning email marketing calendar, creative strategy and delivery in partnership with both internal and external partners.

• Coordinates with strategy, creative, and production teams to drive social media channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.

• Partners with external developers and internal brand and technology teams to design, develop, launch, and maintain websites (may require some hands-on CMS content updates).

• Tracks and monitors effectiveness of campaigns, including KPIs and financial impact on revenue (where applicable) and provides reporting

• Follows and analyzes market trends and gather customer insights and feedback to inform product marketing strategy and initiatives.

• Collaborates with domestic and international marketing and sales teams to optimize digital/social programs that drive brand, licensee and product awareness.

• Other projects and duties may be assigned dependent on business development and needs.

Qualifications & Experience...

Work Experience

• Minimum 5+ years of digital marketing experience required, preferably in the entertainment industry.

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree in related field preferred.

Knowledge/Skills

• Extensive knowledge and experience of social media platforms including Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok

• Managed social media campaigns and booking online advertising, ideally with knowledge of Facebook Business Manager and Google Ads

• Familiar with website development and technology, including CMS, HTML, CSS, and JavaScript

• Familiar with email strategy, development, and deployment.

• Proven success developing strategy, executing, and optimizing performance of marketing campaigns across all digital platforms.

• Familiar with tools for SEO, analytics, smart-linking, advertising, social posting, etc (e.g. Google Analytics, Netbase, Sprinklr).

• Marketing project management for all aspect of program and project implementation.

• Proficiency with Microsoft Word, Excel, PowerPoint and presentation software programs required.

• Effective and proven management and interpersonal skills are critical.

• Must have sound understanding of strategy development, marketing principles and brand management.

• Must have a clear understanding of the dynamics and needs of licensing.

• Must have effective communication and presentation skills.

• Must be well organized with effective and proven planning and follow-through skills.

Preferred…

• Must have the ab