Senior Vice President Marketing & Digital

Johnny Was, LLC

At Johnny Was, our mission is to inspire free-spirited optimism through beauty, authenticity, comfort and artistic expression. California Dreaming – the ultimate destination for those who love California and the relaxed modern bohemian lifestyle it embodies.

The SVP Brand Marketing & Digital leads the strategy and execution that builds Johnny Was brand awareness, strengthens consumer connection, and drives customer growth across digital and retail channels. This role integrates brand storytelling, consumer marketing, and digital commerce to translate brand equity into measurable acquisition, engagement, and conversion.
The leader balances creative brand leadership with performance marketing discipline, ensuring Johnny Was remains culturally relevant while delivering strong commercial results.

          

Position Overview:

Core Objectives

1. Build Brand Awareness & Cultural Relevance

Strengthen the visibility and recognition of Johnny Was while maintaining a distinctive brand voice.

Responsibilities

• Steward brand positioning, voice, and creative direction
• Lead seasonal storytelling in partnership with Design
• Direct campaign creative across all channels
• Drive cultural relevance through community, PR, and partnerships

Success Indicators

• Increased brand awareness and consideration
• Stronger brand perception and reach
• Consistent brand storytelling across platform

2. Drive Customer Acquisition & Growth

Expand the Johnny Was customer base through integrated brand and performance marketing.

Responsibilities

• Lead consumer marketing strategy across paid, owned, and earned channels
• Optimize marketing investment and customer acquisition cost
• Expand reach to new and next-generation customers

Success Indicators

• Increased new customer acquisition
• Improved CAC efficiency
• Higher customer lifetime value

3. Lead Ecommerce Strategy & Digital Experience

Ensure the digital channel operates as both a commerce engine and storytelling platform.

Responsibilities

• Oversee ecommerce strategy, site performance, and conversion
• Guide digital merchandising and customer experience
• Lead CRM, loyalty, and personalization initiatives
• Align marketing storytelling with ecommerce performance

Success Indicators

• Ecommerce revenue growth
• Improved conversion and engagement
• Increased repeat purchase and retention

4. Strengthen Customer Data & Marketing Analytics

Build a stronger customer intelligence foundation to inform marketing and growth strategy.

Responsibilities

• Own customer data insights and marketing performance analytics
• Develop reporting for brand and marketing KPIs
• Enable customer segmentation and lifecycle marketing

Success Indicators

• Improved marketing ROI
• Stronger customer health metrics
• Better targeting and personalization

Core Accountability

• Build brand awareness and market visibility
• Drive customer acquisition and growth
• Steward brand voice and creative excellence
• Lead ecommerce growth and digital experience
• Own customer data strategy and marketing analytics

What happens next? 
If you are interested in this opportunity, please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

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