Analyst, Client Marketing, Fintech

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with established Merchant clients.

The Marketing Analyst, Business Development, NA Fintech and Digital Partnerships will support the development and sell-in of client programs that optimize the use of Visa marketing platforms/initiatives.

The NA Marketing Services Team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach.

As part of the NA Marketing Services Team, the Marketing Analyst, Business Development, will be responsible for prospecting, pricing, contracting, and selling in marketing solutions for Visa’s Fintech and Digital Partnerships clients in North America. The Marketing analyst will engage with teams across Visa and its clients to assist with delivering thought leadership advisory services and planning of marketing programs to help grow our clients’ business and drive incremental client and Visa revenue.

You will be responsible for assisting with planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients. This Analyst is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to help deliver best-in-class marketing plans that drive business goals for both Visa and its clients. Marketing engagements may include customer research & insights, product launch campaigns, lifecycle marketing strategy, creative development, channel delivery (email, paid social, paid display, search, OOH), influencer marketing and events marketing via Visa sponsorships.

This Analyst must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do”, positive attitude.  Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients. 

Essential Functions:

• Support client relationship and business development for Big Tech and Global accounts, and participate in ideation of marketing programs which may include marketing research & insights, marketing strategy, creative development, channel delivery and Visa sponsorships
• Manage the day-to-day prioritization of work across multiple projects, deliverables and stakeholders; this includes developing and managing project plans, agency briefings, third-party party vendor relationships, creative development, client/legal review process, project timelines and budget tracking 
• Work cross-functionally to support the sell in and implementation of marketing programs that leverage Visa resources and expertise; key stakeholders include Account Sales Team, Consulting & Analytics, Product Marketing, Research and Insights, Brand, Product, Communications, Digital Media and Legal
• Assist with internal Visa processes to support the implementation of marketing projects including business development pipeline tracking, project pricing reviews/approvals, agency/client SOWs, vendor invoicing and project revenue recognition
• Manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc
• Ability to thrive in a fast-moving, highly matrixed environment and be results-oriented, flexible, and possess a “can do”, positive attitude.  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications:

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• General knowledge and basic understanding of marketing principles and campaign management
• Ability to thrive in a fast-moving, highly matrixed environment and be results-oriented, flexible, and possess a “can do”, positive attitude 
• Experience working in, with and/or managing creative a