Sr. Growth Manager (Product Led Growth)

This is a remote position.

Datahash is a leading first party data platform that has evolved to become a privacy centric, smart, affordable Customer Data Platform. Datahash's low-code, no-code platform enables marketers to unlock the value of their customer data by providing safe, compliant integrations between web, app, E-commerce, CRM, Marketing Automation, Data warehouses and Ad Channel accounts. Datahash is one of the very few companies having badged partnerships with channels like Meta, Snapchat, TikTok, etc. Datahash is a thought leader on most important digital marketing topics of today, namely first party data and third party cookie deprecation.

Job Description

As the Senior Manager for Product Led Growth at Datahash, you will play a pivotal role in driving the growth of our platform through innovative strategies and initiatives. Working within the Growth department, you will lead the Product Led Growth team, collaborating closely with the Product, Partnerships, and Marketing teams to develop and execute the PLG plan. Your responsibilities will encompass a broad range of activities aimed at optimizing user acquisition, activation, retention, and expansion through our platform.

Roles and Responsibilities:

• Develop and refine the Product Led Growth strategy in alignment with overall business objectives.
  
• Lead and inspire the PLG team to execute initiatives effectively and efficiently.
  
• Collaborate with cross-functional teams to ensure alignment and support for PLG initiatives.
  
  

• Identify opportunities to drive user acquisition through product-led strategies.
  
• Develop and optimize onboarding processes to ensure high user activation rates.
  
• Implement growth hacking techniques to increase user engagement and adoption.
  
  

• Analyze user behavior and feedback to identify areas for improvement in user retention.
  
• Design and implement strategies to increase customer lifetime value and reduce churn.
  
• Explore opportunities for upselling and cross-selling to existing customers.
  

• Work closely with the Product team to prioritize feature development based on user feedback and growth opportunities.
  
• Continuously monitor and optimize the user experience to maximize retention and engagement.
  
• Ensure seamless integration between the Datahash platform and other relevant tools and systems.
  

• Forge strategic partnerships with key players in the industry to enhance the reach and capabilities of the Datahash platform.
  
• Collaborate with the Partnerships team to leverage partner networks for user acquisition and growth.
  
• Engage with external stakeholders to stay abreast of industry trends and best practices.
  

Success Criteria:

• Achievement of user acquisiti