Principal UX Designer - Developer Tools

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Principal UX Designer – Developer Portal

Location: Mountain View, CA (relocation available)

As the Principal UX Designer for our Developer Portal, you will be at the forefront of shaping a best-in-class experience for developers integrating with ID.me. In this specialized role, you will lead and inspire a team focused on building a robust, intuitive, and secure platform that empowers developers to connect seamlessly with our services.

With a deep understanding of developer needs and behavior, you'll drive the strategic evolution of the Developer Portal—transforming it into a scalable, extensible hub that simplifies complex workflows and accelerates integration. Your design leadership will directly influence how developers interact with our ecosystem, improving usability, efficiency, and satisfaction at every step.

You’ll partner cross-functionally with product managers, engineers, and executive stakeholders to align design strategy with business goals and technical capabilities. From defining user journeys and wireframes to advocating for design excellence in high-level strategy discussions, your work will set the standard for developer-facing experiences at ID.me.

This role goes beyond traditional UX design. You’ll serve as both a design strategist and a developer advocate—championing usability while fostering innovation. You’ll create a collaborative, forward-thinking design environment where bold ideas are encouraged and where every design decision is grounded in empathy, scalability, and measurable impact.

Responsibilities

• Guide a cross-functional team of engineers and a product manager focused on the ID.me Developer Portal, fostering a collaborative, inclusive, and innovative work environment that is design driven.
• Drive the strategic vision and planning stages of the Developer Portal, championing innovative ideas supported by comprehensive research and a well-argued rationale.
• Oversee the development of user flows, wireframes, prototypes, and visual design specifications for the Developer Portal, ensuring high standards and consistency.
• Advocate for developer-centric design principles and validate designs through rigorous user research and testing, incorporating developer feedback to enhance the experience.
• Showcase and defend design work related to the Developer Portal to various teams and stakeholders, influencing product direction and strategy with compelling presentations and narratives.
• Develop and maintain UX design guidelines, best practices, and contribute to the growth of the design culture at ID.me, with a focus on developer needs and behaviors.
• Engage in cross-functional collaboration to deliver a user-focused Developer Portal that aligns with business goals and technical capabilities.
• Utilize strong user-centered design skills to transform complex ideas into scalable and impactful design solutions, fostering a solutions-centric mindset for the Developer Portal.
• Inspire and motivate the UX team, leading by example and setting high standards for design and research, while encouraging innovation and creative problem-solving.
• Lead UX product innovation initiatives for the Developer Portal, using data and research to inform design choices and strategic direction.
• Maintain up-to-date knowledge of the latest UI/UX trends, tools, and technologies, especially those relevant to developer tools and platforms, integrating this knowledge into design practices and team training.
• Act as a key strategic partner in the organization, colloborate with other designers to drive overarching design strategies for the Developer Portal.

Qualifications

• A Bachelor’s or Master’s degree in UX design, interaction de