Senior Brand Manager, DMN

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties & Responsibilities

Lead Brand Strategy & Market Positioning

• Manage and evolve DMN's brand strategy, positioning, value proposition, messaging architecture, and market narrative

• Develop and maintain the core vision, strategic storyline, and external voice for DMN, ensuring alignment with both DMN priorities and the broader DICK'S Sporting Goods brand

• Partner with Creative teams to establish and govern the visual identity, tone, presentation standards, and storytelling approach for all market-facing materials

• Oversee the development of evergreen and campaign-based marketing assets, including the DMN website, microsite content, sizzle reels, sales collateral, case studies, thought leadership, and executive presentations

• Own the integrated content strategy and editorial calendar across sales enablement and external marketing channels

• Develop strategies that expand awareness, consideration, and adoption of DMN among both endemic and non-endemic advertisers and agency partners

• Monitor industry trends, competitive activity, and emerging market opportunities to continuously refine positioning and messaging

Drive Go-to-Market Strategy, Industry Engagement & External Communications

• Lead integrated go-to-market planning for new products, capabilities, partnerships, measurement solutions, and strategic initiatives

• Partner with Product, Sales, Analytics, and Operations teams to ensure coordinated launch execution and market readiness

• Develop launch strategies, activation plans, and sales enablement resources that support commercial adoption and revenue growth

• Own planning and execution for industry events, sponsorships, conferences, speaking opportunities, customer activations, and partner engagement programs

• Identify and activate key industry and seasonal marketing moments that increase awareness, engagement, and consideration among advertisers, agencies, and partners

• Develop and manage DMN's newsletter strategy, editorial calendar, distribution, and performance measurement

• Partner with Corporate Communications and Investor Relations teams to support earnings-related narratives, strategic announcements, industry milestones, and external communications opportunities

• Collaborate with Communications and Public Relations teams to develop integrated paid, owned, earned, and social communication strategies that strengthen DMN's market presence

• Manage relationships with external agencies, marketing partners, and vendors supporting communications, events, and activations

Build Organizational Enablement, Communications & Budget Management

• Establish and manage internal go-to-market processes, launch frameworks, and governance models

• Develop internal communications plans that improve awareness, alignment, and adoption of DMN capabilities across the enterprise

• Lead educational sessions, roadshows, town halls, and training opportunities that strengthen internal understanding of DMN's value proposition and capabilities

• Build advocacy across key internal stakeholder groups, including Merchandising, Marketing, eCommerce, and Vendor Management teams

• Partner closely with Corporate Communications, Public Relations, Enterprise Events, and Executive Leadership teams to ensure consistency across strategies and messaging

• Develop reporting frameworks and KPIs to measure the effectiveness of brand, communications, events, content, and go-to-market initiatives

• Manage annual marketing, event, activation, and communications budgets, ensuring investments align with strategic priorities and business objectives

• Evaluate sponsorships, events, agency relationships, and marketing programs to maximize business impact and return on investment

Developing Talent and Teammate Engagement

• Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset

• Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality

• Develop tal