Senior Director, Retail Channel Partnerships

Job Description

As Senior Director of Strategic Partnerships, you'll lead a high-priority, company-wide initiative to build and scale Wix's partner ecosystem across a diverse range of high-growth verticals. You'll architect and close transformative partnerships that drive new user acquisition, revenue growth, and platform adoption — spanning financial services, fintech, SaaS platforms, e-commerce platforms, marketplaces, digital agencies, and commerce-adjacent verticals. This is a partnership creation role at its core: you'll identify whitespace opportunities, and bring in partners that meaningfully move the needle for Wix's Unified Commerce strategy.

We're looking for someone who has built partnership functions, not just managed them — someone equally comfortable pitching a commercial model with a CFO as they are presenting a partner vision to a CEO.

In this role, you'll:

• Identify, develop, and close high-value strategic partnerships across a broad range of verticals including financial services, fintech, SaaS platforms, e-commerce platforms, online marketplaces, large digital agencies, dropshipping platforms, and high-volume SMB ecosystems
• Build and scale the partnership function end-to-end — from ecosystem strategy and partner targeting through commercial structuring, contract execution, and long-term performance management
• Develop and manage a portfolio of partnerships across multiple partnership types — referral, co-sell for example across marketplace distribution, and e-commerce platform integrations — generating multi-million dollar revenue and user acquisition impact
• Originate and close partnerships with e-commerce platforms, marketplace operators, dropshipping platforms, and aggregators that can deliver high-volume SMB merchant flows directly into the Wix platform
• Build relationships with large digital agencies and agency networks that serve SMB clients at scale, structuring programs that make Wix the platform of choice for their client base
• Develop go-to-market partnerships with e-commerce platforms and adjacent technology providers that expand Wix's reach into new merchant segments and geographies
• Navigate complex commercial models including revenue share, referral arrangements, co-marketing structures, and API/product integrations across diverse partner types
• Lead high-stakes negotiations with C-suite and senior decision-makers, managing long deal cycles across multiple stakeholders and partner categories
• Collaborate cross-functionally with Product, Marketing, Finance, and the broader Channels team to ensure partnerships translate into measurable business outcomes including GPV, new user acquisition, and revenue growth
• Travel 30–40% of the time to partner headquarters and industry events to build relationships and accelerate deal timelines
• Report directly to senior leadership, owning your pipeline, partner portfolio, and KPIs end-to-end

This is a fully remote position. East Coast candidates preferred.

Qualifications

• 10+ years of experience in strategic partnerships, business development, or ecosystem development — with a track record spanning two or more of the following: financial services, payments, SaaS, e-commerce platforms, marketplaces, digital agencies, or high-volume SMB platforms
• Demonstrated ability to originate and close partnerships that deliver high-volume user or merchant acquisition — whether through e-commerce platform integrations, marketplace distribution, agency networks, dropshipping platforms, or SMB-focused ecosystems
• Experience structuring and managing e-commerce platform partnerships, including technical integrations, co-sell arrangements, and joint go-to-market programs targeting SMB merchants
• Experience structuring and managing agency partnership programs, including large digital agencies or agency aggregators that resell or recommend platforms to SMB clients
• Familiarity with marketplace dynamics and dropshipping ecosystems — understanding how these platforms acquire, retain, and monetise SMB sellers and how to build mutually compelling commercial arrangements
• Deep understanding of the payments and fintech landscape — including relationships with banks, payment processors, and financial institutions — and how to structure partnerships within it
• Hands-on experience with SaaS ecosystem partnerships, including product integrations, co-sell motions, and platform affiliate and channel programs
• Experience working with or partnering alongside companies such as Stripe, Adyen, PayPal, Xero, Square, Shopify, WooCommerce, BigCommerce, Amazon, Faire, or comparable fintech, e-commerce, or marketplace platforms
• Strong commercial acumen — able to model partnership economics, negotiate multi-year revenue share structures, and understand downstream financi