Customer Marketing Manager

At WalkMe, we're pioneering the Digital Adoption Platform (DAP) to empower businesses to get the most out of their technology in today's digital landscape. We're looking for a dynamic Customer Marketing Manager to join our team. This role is critical to amplify our customer voices, stories, and successes, and to leverage these narratives to create strong, reciprocal relationships and impactful marketing initiatives.
The ideal candidate will have a wealth of experience in customer marketing roles, ideally within a high-tech, fast-paced environment. You'll be responsible for managing online review strategies across platforms like G2, Gartner Peer Insights, etc., scaling our case study process, spearheading cross-functional initiatives, and contributing to innovative customer marketing campaigns.

What You'll Own

• Develop and execute clear strategies for customer advocacy, engagement, and marketing programs, measuring success against established objectives.
• Establish strong, strategic relationships with key customer advocates to drive company initiatives across public relations, demand generation, and value selling.
• Manage online review strategy across platforms ensuring we effectively showcase our customer success stories.
• Scale and manage the case study process to maximize outputs and customer narratives.
• Spearhead cross-functional initiatives for improving our customer reference technologies and facilitating story or storyteller discovery.
• Contribute to the brainstorming and execution of innovative customer marketing initiatives to engage our champions, like ongoing social media series, DAP Pro Summits, and more.
• Assist in planning and executing customer-centric virtual events and summits.

What You'll Need to Succeed

• 7+ years of experience in customer marketing roles, preferably in a high-tech, fast-paced environment.
• Bachelor's degree in Marketing, Business, or a related field.
• Deep understanding of CRM systems, particularly Salesforce Sales Cloud.
• Proficient in marketing analytics, able to derive actionable insights from data.
• Experience in managing community events and programs.
• Familiarity with social media dynamics and influencer marketing.
• A flexible, collaborative, and proactive approach to work.

What You'll Love About Us!

• Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance.WalkMe is a remote and hybrid work environment for those who chose to come to regional offices (vaccines required) with frequent in-person and virtual social activities to promote positive employee engagementWalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration and innovation that we bring to the rest of our business.

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration and innovation that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.
Our job titles may span more than one career level. The starting base pay for this role is between $90,000 and $150,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and RSUs as part of our competitive total rewards package.
TO ALL RECRUITMENT AGENCIES:WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.