Lifecycle Marketing Manager, Actives

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About CookUnity

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About the Team:

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, and CRM Coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action and impact.

The role:

As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. Your primary focus will be on driving strategic initiatives to enhance customer retention, extend customer lifetime value (LTV) with new and existing subscribers.

Responsibilities:

• Customer Engagement Strategy: Identify opportunities to engage customers throughout their journey, reduce churn, boost customer sentiment, and ultimately elevate LTV.
• Segmentation & Personalization: Develop a detailed segmentation and personalization plan to help drive KPIs across acquisition, retention, and resurrection.
• Predictive Modeling Enablement: Work and partner closely with Data Scientists to scale predictive data models (NBA, pLTV) to drive stronger user engagement, order rates, user retention and Lifetime Value (LTV)
• Testing Strategy and framework: Ideate, build, and optimize testing strategy for acquisition, retention, and resurrection efforts.
• Campaign Management and Automation: Work alongside CRM team and collaborate with the data team to design and implement robust processes for campaign management and marketing automation. This includes utilizing tools, creating efficient workflows, conducting A/B testing, implementing customer profiling and segmentation, personalization strategies, managing triggered events, and defining customer journeys and activation strategies to drive retention KPIs.
• Cross-functional Collaboration: Collaborate effectively with various teams across the organization, including performance marketing, brand marketing, data, portfolio, product, tech, etc., to drive the successful implementation of email marketing initiatives.
• Reporting / Analytics: Drive improvements to reporting structure, and analytics and lead weekly CRM reviews with key cross-functional stakeholders

Minimum Requirements:

• 5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses.
• Experience using email marketing platforms, with a preference for experience with Braze, or similar tools.
• Previous experience working in email, SMS, push notifications, and in-app CRM channels.
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Proficiency in HTML and CSS for email production (a plus).
• Action-oriented, proactive, and high-energy approach to driving change within the organization.

Preferred requirements:

• Advanced knowledge of email marketing tools and platforms.
• Experience with other email marke