Content Creator & Marketing Specialist - Mt Rainier Admin

Compensation Amount:

24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

Job Description:

ESSENTIAL FUNCTIONS 

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities. 

• Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.  

• Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.  

• Edit and deliver polished content using industry standard tools.  

• Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.  

• Manage day-to-day content scheduling and publishing across key platforms – Instagram, Facebook, Tik Tok, You Tube, LinkedIn.  

• Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.  

• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.  

• Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.  

• Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.  

• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications. 

• Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.  

• Capture vendor, community, and partner stories that enhance authenticity and local connection.  

• Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.  

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE 

• High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred. 

• Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere). 

• Deep knowledge of how different platforms operate and understanding of interpreting analytics. 

• Able to communicate clearly and concisely, both orally and in writing. 

• Able to accurately handle confidential and sensitive information