Brand Manager

Are you passionate about brands? Do you have a strategic mindset, commercial interest and brand marketing experience? In this position as Brand Manager for TENA within the Consumer Goods Business Unit, you will get the opportunity to work with a high performing team and a leading brand within the Nordic and Baltic region. This Business Unit includes the categories of Incontinence Products Retail, Baby Care, Feminine Care and Consumer Tissue with brands like Libresse, TENA, Libero, and Lotus.  

TENA is strong #1 brand in the region thanks to the high-quality products, constant innovations, and communication. With over 50 years of experience, our TENA products and services have proven benefits that make a real difference in the field of continence care. The benefits they provide have a significant positive impact on quality of life. Increasing independence, confidence and freedom of movement allows people to engage in social activities and enjoy full and active lives. 
 

About the Role

You will develop and implement the TENA Consumer Goods marketing strategy for Region North. You will have the overall responsibility for TENA, managing the interface to local markets, the product assortment team, and external agencies. You will also be working close to other departments within Essity, such as Health & Medical, Central EU and Global Marketing and Innovation.

Located in our Gothenburg, Espoo, Oslo, or Allerød office, you will report to the Regional Marketing Manager. This role requires travel a few times per year within Europe. 

What You Will Do

In this role, you will be responsible for the development and activation of marketing plans, strategies, and initiatives for TENA. You will be responsible for the marketing of the product portfolio in the region, managing the interface to European/regional/local stakeholders and local go-to market projects for upgrades & innovations. Additionally, you follow up on launches and campaigns. Analyse sales, consumer, and customer data to identify improvement areas for the brand to meet customer, shopper, and consumer needs. 

• Analyse revenues and advertising costs vs set KPIs to identify areas where we can improve 

• Propose and manage optimal assortment and corresponding pricing 

• Manage assigned marketing budget and allocate to different activities 

• Develop and coordinate launch plans, BTL and ATL communication activities 

• Collect, compile, verify, and analyse data on market trends, consumer behavior, and competitor activity to identify market opportunities 

• Contributes to the Global Brand and Innovation work by representing the region in Commercial team and other fora 

• Close collaboration with other departments within the Nordics as well as other global and European stakeholders 

Who You Are

To be successful in this role, you need to have excellent stakeholder management skills to effectively engage, inspire and influence others. You are a natural collaborator who has an engaging communication and presentation style. It comes natural for you to create and maintain good relationships across departments. You have strong analytical skills, a solution-oriented mindset, and the ability to make strategic decisions. 

You have:  

• Minimum 2 years of experience from working with brand marketing. Previous commercial experience in FMCG is a plus.

• Marketing and brand building capabilities. 

• University Degree (or equivalent) within Marketing, Communication or Business Administration. 

• Fluent in English and one of the Nordic languages.

• Ability to travel a few times per year.  

Application 

Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail. 

As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply