National Group Account Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the role

Diageo Netherlands is part of Diageo Northern Europe, a cluster of 11 countries. It is a diverse and exciting business with local and global customers operating across On-Trade, Off-Trade, E-Commerce, and RTM. 

Reporting into the Commercial Head of Off-Trade Netherlands, as National Group Account Manager, you have direct accountability for Diageo's biggest retail customers - a critical and highly strategic role within the Diageo Northern Europe business.

You lead the customer P&L, developing strategic and differentiated joint business plans that drive category & brand strategies across the Diageo Spirits & RTD portfolio and deliver winning solutions for Diageo, customers, shoppers, and consumers.

You work closely with diverse cross-functional teams, including Category Development, Customer Activation, RGM, Commercial Finance, and Supply Chain to deliver commercial outcomes critical to the overall performance of the Diageo Northern Europe business.

Role Responsibilities

• Shape and implement the growth strategy for Key Customers in the Netherlands - balancing vision with delivery of commercial targets (NSV, Market Share, GM & Cash).

• Develop and implement winning joint customer business plans that are grounded in value creation and drive mutual, sustainable growth.

• Build and own strong, long-term customer relationships.

• Work closely with cross-functional teams, including Category Development, Customer Activation, RGM, and Commercial Finance teams to build effective commercial strategies in areas including portfolio, pricing, promotion, and activation.

• Analyse diverse category data sets to interpret trends, discover insights, and identify future growth opportunities.

• Partner with Supply Chain teams to provide accurate forecasting to ensure the right product is in the right place, at the right time.

• Lead customer negotiations covering trade terms, promotional plans, and marketing investments.

Experience / skills required

• Leadership: Experienced in key account management for the retail channel within consumer goods or related industries. A diverse set of backgrounds is encouraged.

• Collaboration: Cross-functional experience is beneficial; teamwork is vital.

• Strategic Planning: Confirmed ability to develop and implement plans that drive growth.

• Financial Competence: Strong analytical skills with financial competence required.

• Communication & Relationships: Excellent interpersonal skills for building internal and external relationships.

• Negotiation Skills: History of securing mutually beneficial agreements successfully.

• Adaptability & Innovation: Ability to thrive in fast-paced environments with an entrepreneurial mentality.

• Language Proficiency: Fluent in Dutch & English (verbal & written).

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day,