Data and Analytics Senior Specialist

Company Description

Do you want to make an impact?

Informa Tech sits at the heart of a thriving tech-focused business community.

And by providing market insight and market access across multiple specialist technology markets we connect, inform and inspire the technology industry to build a better, more sustainable, world and start conversations that really matter.

At Informa Tech, you'll be joining a vibrant community of over 1000 colleagues across 19 locations, and a fast-paced international company that’s part of the UK’s FTSE 100 group of leading businesses.

Where else can you rub shoulders with big brands and leading experts, in exciting places, alongside some of the most respected colleagues in our markets?

Job Description

The Data and Analytics Senior Specialist for the Enterprise IT pillar of Informa Tech will understand the drivers of the business and make data-driven recommendations on how to improve performance. They will be given the unique opportunity to work across a research, training, media & events business with multiple brands aimed at helping IT vendors and buyers make strategic decisions and connect via digital and in-person platforms.  This role will analyze brand and product performance within the pillar, producing audience and client insights that inform recommendations to improve engagement and cross-sell. The Data and Analytics Senior Specialist role is responsible for:

• User behavior analytics (usage, downloads, subscriptions, time on site, click paths, engagement)
• ​Business analytics (marketing effectiveness, active users, acquisition costs, conversion rate, lifetime value)​
• Sentiment analysis (NPS, project/product driven surveys)​
• Models, predictions, forecasts

Key responsibilities

The Data and Analytics – Senior Specialist is expected to assume the following key responsibilities plus any other reasonable duties as required:

• Works closely with the leadership team, especially Product Management and Marketing, to build and produce scheduled reports and analytics​
• Presents data in a manner that allows stakeholders to quickly draw conclusions; then test and track changes based on business actions
• Comfortable compiling data from multiple systems into one cohesive report
• Able to adjust schedule and priorities to support adhoc projects & strategic planning initiatives throughout the year
• Undertakes strategic one-off analyses, unlocking insights from new combinations of datasets, implementing necessary APIs​
• Is the voice of truth with regard to measuring and reporting the KPIs of the business​
• A proactive partner with curiosity and drive to do their own analyses not just respond to work requests​
• Scales our ability to perform analysis across brands in a consistent, meaningful way (eg, empowering others via self-service tools and automating data analysis) ​
• Is the expert on insight into the following key topics:​
  • Content engagement​
  • Audience conversion from unknown to known, and non-paying to paying​
  • Increasing average revenue per user, lifetime value and retention metrics​
  • Scoring marketing services leads​
  • Efficiency and effectiveness of pillar operations and delivery

Qualifications

• Data visualization e.g. Power BI, Tableau, Looker, Domo​
• MS Excel and pivot tables
• Proficient in Adobe Analytics and Google Analytics
• Data analysis and insight ​
• Financial acumen​
• Understanding of digital marketing and media techniques​
• Product management mindset and experience​
• The ability to make the data tell a story that others can engage with and act on​
• Prior experience in measuring and reporting KPIs to the business​
• Strong in building relationships internally, partnering with colleagues in pillar and within the Operations teams to improve performance

Preferred but not required:

• Python, R, Ruby, Javascript D3
• Strong technical accomplishment in SQL, ETLs (particularly Airflow) and data analysis skills​

Additional Information

You can make a real impact at Informa Tech, because what we do matters – and we do it at scale.

Informa Tech is a division of Informa, where no two days are the same and you’ll find the freedom, opportunity and support of a fantastic community.