Vans: Senior Digital Merchandiser

As a Senior Digital Merchandiser, you will support defining and executing merchandising strategies across the North America websites (US and Canada) and mobile app. You will obsess improving customer conversion, AOV, revenue and time on site by presenting Vans’ products in the right way, at the right time, and in the right combination.  You will collaborate closely across the digital team (merchants, content authors, retention and operations SME’s) as well as with other departments – Product, Marketing, Merchandising, and Planning to bring products to life and manage their life cycle on site. Weekly and monthly, you will support reporting efforts across category and aid in constructing the product performance narrative. The position reports to the Manager of Digital Merchandising and is a hybrid position working a minimum of 3 days a week at our Costa Mesa, CA headquarters.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art, and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit.”  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and wholeheartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across many initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Coauthor a merchandising calendar (product milestones) that serves as the foundation for operating; it feeds into a larger DTC calendar. Attend calendar planning meetings and serve as a key thought partner and stakeholder. Support updating the digital playbook.
• Consistent, daily maintenance of the online store, executing product merchandising strategies across the suite of tools maintaining categorization, product and attribute data, imagery, badging, pricing, bundling, filters, site search, cross sell carousels, shop the look and enhanced features.
• Leverage the site feed to identify data inconsistencies, errors and hygiene tasks and suggest EOL markdown or promotion opportunities.
• Support defining and documenting merchandising processes, roadmap and shared folder structure.
• Conduct thorough Nav, PLP, PDP, site search, and reviews analysis to identify areas for improvement and opportunities to improve and innovate.
• Subject matter expert across the product offering or within assigned categories: sku count, top sellers, worst performers, full price to markdown mix, depth of inventory and discount, highest and lowest price points.
• Manage assigned product categories utilizing site metrics (including product views, reviews, conversion, sell through, style and category penetration, AOV and AUR) to guide areas of focus.
• Meet with Merchandisers and Planners regularly to update on seasonal execution and performance.  Attend seasonal category relevant go-to-market and buy meetings.
• Close partnership with content, retention, merchandising and marketing to brief key products in for seasonal campaigns and emails.
• Learns all product assets in the DAM and looks for opportunities to apply and request assets for enhanced PDPs.
• Support the email retention team through the email proof process to include selecting featured products and providing optimal CTA links.
• Support upcoming seasonal product preparation, ensuring data is correct, complete and attributed far ahead of launch dates.
• Proactively input merchandising bug tickets and track progress through to resolution.
• Lead and mentor merchandisers and coordinators utilizing their strengths coupled with teaching/coaching as needed.