Business Consulting Life Sciences Content Strategist Manager

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.  At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.  

US Business Transformation_Life Sciences_Content Strategist_Manager_Consulting

#LifeSciences

The Opportunity:

Content Creation and Distribution Services plays a vital role in helping cross-functional teams within the EY Studios create and deliver quality work. As part of the Content Creation and Distribution Services team, you will work directly with client marketing and omnichannel teams to help shape the personalized content they need to accelerate the speed to market and growth of their medicines.  You will leverage customer insights, brand strategy and guidelines and the existing content library to help create personalized content across channels.  You will also work with the brand team, omnichannel team and the Agency of Record to build the annual brand strategy, tactical plan and customer engagement strategy.    

 

Key Responsibilities

• Collaboration with a collection of US Marketing brand leads, Omnichannel leads and AORs to identify annual marketing plan.
• Collaboration with US Marketing brand leads to create production briefs for each modular content/derivative asset the brand team needs to deliver on their annual marketing plan.  The  production brief is the ‘contract’ between the brand and the EY studio to create the most impactful assets, maximizing modular content reuse and customer insights to drive personalization/omnichannel engagement.
• Collaborate with the creative team and the Content Factory to create, tag, produce, review and publish the requested assets.
• Identify opportunities for innovation and process optimization to create assets with the greatest impact and fastest time to market.
• Collaborate with the Production PM/Producer to make sure the asset creation process is moving as quickly and with the highest quality as possible
• Collaborate with the MLR specialist to make sure the assets are ready for MLR review and once approved are ready for distribution
• Creation of new modular content as needed and collaboration with the Content Factory Content Library lead to make sure all content is tagged for easy access and reuse

To qualify for the role you must have:

• At least 4 years’ life science agency strategy and/or account management experience
• At least 3 years’ experience working with life science content production teams to deliver high quality content production
• Experience with marketing technology used within the life science omnichannel (e.g., Veeva PromoMats, Adobe AEM/Workfront, SFMC)
• Experience creating omnichannel customer journeys and annual engagement plans in life science
• Experience participating in the MLR process for brand teams in life science
• Willingness to be on-site 60-80% of the time in Princeton, NJ

What we look for:

• Natural problem-solving skills 
• Strong marketing strategy skills, especially in creating omnichannel customer engagement that is personalized based on key customer insights
• Strong communication skills
• Ability to work effectively in a team environment with clients, other agency partners, a global content production factory, client IT and operations teams
• Attention to detail
• Natural ability to prioritize multiple tasks
• Proactive approach and positive attitude
• Ability to speak with confidence about omnichannel engagement strategy for a brand and the recommended tactics to reach customers across those channels
• Pride of work and drive for quality 
• Ability to work with all kinds of personalities
• Strong verbal and written communication skills
• Ability to learn the science and clinical trial data on brands you’ll be responsible for working with
• Ability to learn and manage the team to adhere to the Medical, Legal, Regulatory (MLR) review process for promotional content
• Experience meeting tight deadlines

 

 

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 15 days of vacation plus ten observed holidays and three paid personal days, and a range of programs and benefits designed to support your