Group Director, Paid Social

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

This position will be responsible for overseeing a team of paid social strategy & buying professionals, in addition to overseeing strategic client approaches, integrated with all digital channels under the Performance Group (Paid Search, Programmatic, Social, Affiliate). They will take a lead role in agency and client education in the social space, along with leading New Business pitching and onboarding for the channel.
 

Paid Social Strategy - 25%

Team Development & Management -25%

Strategic Leadership - 20%

Relationship Development - 20%

Agency Stewardship - 10%

• Implement short- and long-term team planning, integrating Paid Social with all channels in the Performance Group
• Oversee Quality Control and Team processes / operations ensuring client output performance is strong and accurate
• Maintain oversight on strategic outputs and plans for Performance clients
• Provide active voice in communication optimization strategies, proactively communicating challenges and opportunities
• Serve as senior client contact for all channel needs, delegating day to day responsibilities to team, ensuring client satisfaction and retention
• Leads channel specific inputs for all New Business pitches, as well as being the initial client lead of all New Business onboarding inside Paid Social
• Develops partnerships with internal agency and department stakeholders to identify dept growth opportunities and solutions
• Sustains balanced work structures and staff resources in a service driven team with fluctuating, real time and seasonal needs
• Manages team to maintain talent growth and retention, providing career guidance, development training and oversight; Covering a Bi-Coastal Team
• Maintain and approve team finance and forecasting documents, working closely with the Finance group to monitor hiring, profitability and resources
• Represent Marketplace and Social teams at all agency level training and education sessions, providing a clear path to social success for digital and brand colleagues
• Cultivate and Maintain external vendor and partner relationships
• Maintain oversight over team POV generation
• Remains current in an ever-changing landscape; is a domain expert on all things paid social including but not limited to Brand Safety, Measurement, Competitive Insights etc.
• This position will directly supervise Director and below level employees.

Who You Are

• A social guru, passionate about the social media landscape
• A strategic thought leader
• A forward-thinking innovator, eager to challenge the status quo
• A data driven, problem solver with foresight and the ability to develop creative solutions
• A collaborative team-oriented manager, with strong delegation and organization skills
• An effective communicator with strong verbal and written skills
• Confident in navigating conversations with senior leadership internally and externally
• Able to quickly learn new services and dashboards
• Able to train staff on new ad product offerings and dashboards
• Able to educate and explain the role of Paid Social in service of client’s objectives
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• Degree in marketing, social media marketing, digital marketing preferred
• 9+ years of related work experience in online advertising environments