Director of Performance Marketing

If you are an expert at performance marketing (paid social in particular) and looking for a role at a high growth company that helps people, this may be the job for you.

DebtHammer is a company with one mission: help people get out of unmanageable debt. With credit card debt in the US reaching $1 trillion, millions of Americans find themselves stuck in a mountain of debt they cannot escape. DebtHammer is their solution.

As the Director of Performance Marketing, you will be responsible for scaling our customer acquisition via all direct response channels, with a heavy emphasis on paid social.

WHAT MAKES THIS ROLE GREAT

First Marketing Hire at a Growing Company: As the first dedicated performance marketing hire, you’ll have a blank slate to work off of. You’ll get to set up the structure from the ground up. And with fast growth comes personal growth.

Executive Team that Gets It: DebtHammer’s CEO and leadership team understand and embrace data-driven performance marketing. You’ll be given the tools and autonomy to do whatever moves the needle, without being hamstrung by ‘brand guidelines’ or any corporate BS.

Help People at Scale: DebtHammer helps people break free from terrible financial situations. As the person responsible for acquiring these clients, you will play a very direct role in improving the lives of thousands of people.

Requirements

Deep Understanding of Facebook / Meta Ads: This will be the primary channel you’ll be responsible for. You have a history of success in scaling and optimizing campaigns on the meta platform. You have a 6th sense of what creatives will perform, and know the Facebook ads platform like the back of your hand.. You know how to implement the right frameworks and cadences to scale campaigns.

Conversion Rate Optimization: You are well-versed with CRO and running A/B tests to improve conversion. You combine qualitative data like surveys and customer interviews with quantitative to improve the revenue from every pageview.

Understanding of Web Analytics: You know your way around GA-4, how to set up tracking, build reports, and do exploratory analyses to uncover insights.

Some SQL Preferred: Ideally the right candidate has some experience writing queries to connect online and offline data together.

Strong Writing Skills: You can create ad copy that resonates, and also document your work in a way that others can easily comprehend it.
Willing to Get Your Hands Dirty: As this is the first role, you’ll be responsible for doing a lot of the leg work yourself. You should thrive in building something from scratch, and be willing to do the work it takes to get there.