Jobs and Careers
XP
VP, Marketing
XpansivNew York City, United Statesfull_timeVerifiedPosted 14 Apr 2025
💰 $260,000/yr($240,000/yr – $260,000/yr)
About the role
Xpansiv®, a trailblazer in the energy and environmental commodities market, operates the integrated, open, and neutral market platform designed to accelerate the global energy transition. Xpansiv provides thousands of market participants and intermediaries with access to the widest possible range of energy transition markets, through its suite of solutions, including the world’s largest environmental commodities trading platform, where billions of assets cross per year. Xpansiv’s end-to-end technology platform services the entire life cycle of environmental commodities, connecting diverse markets and market participants across the world and enabling stakeholders to deliver transparent and trusted environmental claims to address the growing demand for energy transition. Leveraging its extensive industry knowledge and proven technology portfolio, Xpansiv assists companies seeking to identify and mitigate risk, streamline the management of their environmental assets, and comply with regulations, caps and commitments.
Position Summary We are seeking a highly motivated and dynamic leader to run the marketing function at Xpansiv.This is a unique opportunity to spearheadthe positioning and growth of industry-definingproducts. The ideal candidate will have a strong background in product and performance marketing, and team leadership. As the marketing lead, you will shape the development of a rapidly evolving market bytranslating customer requirements into cohesive campaignsand implementing innovative marketing strategies that will help define the energy transition. In this role, you’ll report to the company’s Chief Operating Officer and collaborate closely with SaaS leaders and senior stakeholders across our platform who are driving sales, product management, customer success, and client services, ensuring alignment of business objectiveswithsales and marketing strategies.This is a growth-centric role: Xpansivis rapidly scaling and requires a marketing organization and systems that can both drive and support that scale. You’ll play a critical part in maximizing revenue potential, exceeding targets, and driving growth. If you have experienceleading a multi-disciplinary marketing team, aligning marketing strategies to customer needs, driving operational efficiency, improving scalability, ensuring data-driven decision-making, and optimizing impact, we want to hear from you.
Position Summary We are seeking a highly motivated and dynamic leader to run the marketing function at Xpansiv.This is a unique opportunity to spearheadthe positioning and growth of industry-definingproducts. The ideal candidate will have a strong background in product and performance marketing, and team leadership. As the marketing lead, you will shape the development of a rapidly evolving market bytranslating customer requirements into cohesive campaignsand implementing innovative marketing strategies that will help define the energy transition. In this role, you’ll report to the company’s Chief Operating Officer and collaborate closely with SaaS leaders and senior stakeholders across our platform who are driving sales, product management, customer success, and client services, ensuring alignment of business objectiveswithsales and marketing strategies.This is a growth-centric role: Xpansivis rapidly scaling and requires a marketing organization and systems that can both drive and support that scale. You’ll play a critical part in maximizing revenue potential, exceeding targets, and driving growth. If you have experienceleading a multi-disciplinary marketing team, aligning marketing strategies to customer needs, driving operational efficiency, improving scalability, ensuring data-driven decision-making, and optimizing impact, we want to hear from you.
Team Leadership & Management
- Lead, mentor, and develop team members to ensure strong performance and professional growth
- Foster a collaborative, high-performance culture and motivational environment that supports the company’s goals and exceeds all targeted business objectives
- Identify opportunities for process improvement and automation in marketing to streamline workflows and enhance the efficiency of marketing functions
- Drive clear roles and responsibilities including accountability frameworks and metrics to drive results
- Prepare and own the marketing budget to ensure cost-efficient growth and allocate resources effectively to maximize ROI
Performance Marketing
- Working across all channels, leverage data-driven insights to optimize campaigns to drive revenue and retention, consistently generating and testing new strategies
- Build repeatable marketing-to-sales and marketing-to-success handoff processes to improve lead quality and conversion rates
- Establish metrics for acquisition and retention, analyze and assess performance data to optimize the marketing mix across audiences, channels, and marketplaces (including optimizing lead attribution, target lists, messaging, and positioning and aligning campaigns with the target account lists and optimize cost per lead/opportunity)
- Manage advertising budget and deliver new user growth expectations while maintaining CAC goals, funnel optimization, and forecasting
- Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI
- Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting
Product Marketing
- Understand customer needs and personas across our range of products; streamline positioning and messaging to ensure consistency and impact
- Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s