Head of Field Marketing

📍 Location: New York 🏙️ Office requirement: Hybrid, 2x office days 📝 Employment type: Permanent  

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Field Marketing to play a key role in our marketing team in New York. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Head of Field Marketing you’ll you will be responsible for leading a strong, global team of field marketers, aligning with our revenue team and delivering against revenue targets. As a Go-to-Market leader, you’ll work closely with our global revenue teams and execute strategies focused on driving growth, through both new business and expansion. 

As a key leader in the growth marketing team, you and your team will work closely with our partners in revenue to design, implement and execute marketing programs that generate qualified leads and accelerate the progression of opportunities in the sales pipeline. You’ll be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing account-based marketing initiatives, whilst monitoring performance and reporting on results. 

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

 

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

👉 Experience with field marketing, ABM, digital marketing and working with demand gen teams. 👉 Experience owning a revenue target and developing highly collaborative partnerships with Revenue to achieve business targets. 👉 Experience providing strategic guidance and leadership to talented and ambitious marketing managers. 👉 Understanding of the SaaS buying process. 👉 Experience working in multiple global locations on events with a focus on EMEA, the US and APAC.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps 👟

👉 Preliminary phone call with the Talent Team (no video required) 👉 First video interview with the hiring managers  👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits. 

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

 

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get

🌴 Ton