Senior Director, Head Of Marketing - Velocity Black (Remote - Eligible)

Center 1 (19052), United States of America, McLean, Virginia

Senior Director, Head Of Marketing - Velocity Black (Remote - Eligible) 

Senior Director, Head Of Marketing- Velocity Black (Remote - Eligible) 

Velocity Black, a Capital One company, harnesses the power of artificial intelligence, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives. It's concierge, reimagined for the digital age. 

By harnessing 24/7 chat, AI, and mobile payments, we help our customers do more and be more in the digital age. From access to the hottest restaurants to guaranteed upgrades at the world’s finest resorts. Make a custom request through the app and you will be chatting to our team within 1 minute, 24/7/365. What unites us are the values we share: the relentless pursuit and celebration of excellence, actualizing the full potential of our lives, and impacting the world in a positive way.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. 

We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Velocity Black is looking for a Senior Director to join our team as Head of Marketing. In this role, the Senior Director will lead Velocity Black’s marketing globally. The role will involve defining the marketing strategy, leading a talented team, managing and deploying a substantial budget, and will be responsible for core marketing metrics that contribute to Velocity Black’s growth.

Responsibilities:

• Ownership of critical marketing metrics that contribute directly to Velocity Black’s growth. 

• Define Velocity Black’s overall marketing strategy, getting approval and endorsement from the business’s senior leaders. 

• Successfully plan, manage, and deploy the department’s annual budget.

• Lead a dynamic team of creative contributors, ensuring output is aligned with both brand values and the strategic growth of Velocity Black. 

• Manage the relationship with Velocity Black’s agency of record and work with other agencies as required to execute upon the planned initiatives.

• Work with carefully selected talent who are closely aligned to the brand’s values and objectives and who can raise the overall profile of Velocity Black membership, and ensure high impact content creation and distribution.

• Oversee the production of a library of brand enhancing content assets and a multichannel plan to deploy them so as to maximize the value they generate.

• Deliver a series of world class events that truly deliver upon the Velocity Black lifestyle and pique the interest of our target demographic.

• Lead our overall social media strategy, ensuring greater visibility to, and interest from, prospective Velocity Black members and the wider world.

• Refine and perfect lower funnel marketing, including advertising, website and landing pages, that maximize return on investment and ensure a strong stream of highly qualified membership applicants. 

Basic Qualifications:

• High School Diploma, GED or Equivalent Certification

• At least 6 years of experience in marketing

Preferred Qualifications:

• Bachelor's Degree

• 8+ years of experience in marketing

Capital One is open to hiring a Remote Employee for this opportunity.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Remote (Regardless of Location): $200,700 - $229,100 for Sr. Director, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount