Senior Affiliate Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We are seeking a Senior Affiliate Marketing Manager to lead the development and execution of our growth strategy, with a primary focus on managing our affiliate program. This role will be responsible for driving a key growth channel for our product-led initiatives, with the potential to expand into partner and promotional strategies to further accelerate growth.

About the role 

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: $147,000 - 203,500
    • Zone B: $138,000 - 190,500
    • Zone C: $129,000 - 178,500The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • Zone A: $167,000 - $231,000
    • Zone B: $150,000 - 208,000

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Growth Marketing

As a Senior Affiliate Marketing Manager, you’ll … 

• Develop a strategy for igniting sustained, efficient growth from our affiliate program, building on historical learnings and industry trends.
• Manage the execution of affiliate marketing, including offer creation, affiliate relations, fraud mitigation, and financial stewardship.
• Develop a testing plan to drive incremental revenue, backed by foundational opportunity sizing modeling and analysis techniques.
• Evaluate program LTV, ROI, and incrementality, collaborating with Finance partners.
• Provide program recaps, insights, and forward-looking strategies to marketing leadership.
• Collaborate with internal teams to create scaled processes that drive operational efficiencies.
• Collaborate with partnerships marketing team to optimize partner growth initiatives and test promotional strategies.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior Affiliate Marketing Manager if you:

• 5-7 years of professional experience in marketing, partnerships, or similar field
• Have experience managing, optimizing, and launching growth marketing campaigns, acquiring customers using CPC, CPA, or CPL models.
• Are innately curious- you scrutinize results and wonder what could be tested.
• Think big and long-term, with the ability to prioritize initiatives by expected impact, creating annual and quarterly roadmaps.
• Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets and Tableau.
• Have experience evaluating and testing creative and messaging, understanding what drives user action.
• Are PLG-savvy, able to grasp business models, customer journeys, and conversion pathways.
• Can develop strong internal and external relationships, with a focus on effective collaboration and communication.
• Have strong attention to detail and organization with the ability to manage complex projects.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster fo