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Business Development Manager - Media

Avery Dennison
United Statesfull_timeVerifiedPosted 13 Mar 2024

About the role

Company Description

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

About Avery Dennison Apparel

Avery Dennison Apparel, a global leader in apparel and footwear industry solutions, is a $1.7 billion division of Avery Dennison (NYSE: AVY). Avery Dennison Apparel provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.

Job Description

Position description: 

As the Business Development Manager (Media) you are responsible for driving sustainable & profitable future growth and developing new business opportunities in the apparel Media space (new use cases, new segments, new geographies, new business models, etc.). You will identify and evaluate market opportunities that convert into new or incremental sales. Partnering with the Commercial and Solutions teams, you will be responsible for linking the long term business strategy to a robust go-to market plan, and executing it. You will empower the commercial organization with knowledge and expertise on category portfolios.

 

Main Responsibilities:

  • Support development of the long term growth strategy for new business opportunities in Media
  • Lead the development and execution of the go-to-market strategies & new business opportunities
  • Provide strategic recommendations on new opportunities, markets and emerging industry trends
  • Build, develop and monitor a pipeline of new opportunities to deliver outsized profitable future growth, and drive proposals to negotiations and PoC (Proof of Concept)
  • Develop new business model and value propositions, including developing sponsorships opportunities with Brands and Sports teams
  • Manage entire sales process for new opportunities, from sourcing through technical discussions to deployment
  • Nurture new customers and manage the account to maturity and handoff to the commercial team  
  • Deliver against goals and measure quarterly results against plan
  • Act as a door opener in markets and regions we have not yet explored, and drive strong C-level wiring with potential new customers and partners 
  • Act as an expert for new business opportunities, gather intelligence on the market trends, the competition, the fields of play, the consumer insights, the latest technologies, as well the general relevant macroeconomic trends
  • Stay abreast of industry trends by attending networking opportunities, trade shows and conferences 
  • Partner with the Commercial team to build & deliver growth targets
  • Partner with the Solutions team and surface new ideas, products and applications to develop solutions answering customers’ needs
  • Partner with the Marketing Communications team on ‘push marketing’ activities, through events, networks and social media.
  • Collaborate and communicate effectively with all key internal stakeholders to support the business development activity 
  • Train and mentor commercial team members on transfer of new established businesses

Qualifications

Position Requirements:

  • Local to Portland, OR or Dallas, TX
  • Media and Sports industry experience and relationships, with know-how in commercial sponsorship activation and licensing / merchandi
  • Self-starter, takes initiative, and has an entrepreneurial spirit that is able to work independently and collaboratively
  • Sharp mind, curious and dynamic approach, comfortable with dealing with complexity and looking forward to exploring new business concepts 
  • Obsessed with winning
  • Ability to understand and create value; demonstrated track record developing and executing new business ventures
  • Experience i

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Company

Avery Dennison

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