Social Media & Advertising Manager

Company Description

LSI, Specialty Meats, a Jack Link's owned business, is a leader in all natural air dried beef meat snacks offering a diverse portfolio of high quality products to our customers and consumers.  We are stewards of our brand, quality, value and safety are paramount in all that we do.

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

Job Description

The Social Media & Advertising Manager role serves as the heartbeat of our brand. 

This is not a remote job.  The Job will not have a budget for relocation.

As part of the Ecommerce and Digital Strategy Team, the selected individual will play an integral role in ensuring that our activity in the social media space is occurring in the places where our brand and the consumer connect. 

Using their unique insight, the Social Media & Advertising Manager creates, plans and posts content across all social channels utilizing native platforms and in-house social scheduling/monitoring tools. 

Specifically you will: 

• Develop and manage an ongoing social content calendar for all relevant social media channels
• Collaborate with internal and external creative team to create and curate high-quality, relevant social content
• Maintain a deep understanding of each brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s house of brands, with an emphasis on biltong/air-dried beef.  Ensure brand voice and personality comes through in all social posts and conversations.
• Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feeds
• Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management tool
• Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance
• Collaborate with external agencies to ensure best in class monthly and quarterly reporting
• Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations
• Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.

Qualifications

Qualifications

• Marketing/Journalism degree or equivalent
• 2+ years of executing social media initiatives with demonstrated success bringing exciting, forward-thinking ideas to life
• Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
• Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
• Ability to create and edit original brand, product and lifestyle content using photography or video
• Strong knowledge of social content best practices and content specifications in Facebook, Instagram, Google, Amazon, X, TikTok, Pinterest and LinkedIn
• Experience using social media tools such as Sprout Social or similar platforms
• Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.
• Past agency experience is a plus

Additional Information

The salary for this role is $60,000 to 82,500   Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including me