Product Communications Manager, Livestreaming

About the team

As part of the Global Product & Technology Communications team, you will play a role in highlighting TikTok's product vision around our TikTok LIVE products and our commitment to constant innovation. We're looking for someone to operate at the intersection of livestreaming, creator opportunities, culture, and product innovation, collaborating closely with our Trust and Safety, Product, E-Commerce, Public Policy, Creator, and Legal teams across a range of topics, products, policies, partnerships, and events.



From concerts and events to science experiments and gaming, people tune into TikTok LIVE for entertaining and enriching content. In this exciting role, you'll showcase how TikTok LIVE positively impacts creators and the TikTok community, spotlighting opportunities for discovery, monetization, and dynamic interaction.

You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different audience verticals to tell a bigger-picture story. You work well building from zero to one, thrive in an entrepreneurial environment, and can collaborate with empathy and a people-first mindset.



Every day, one billion people turn to TikTok for entertaining content with unmatched potential for discovery. Whether posting to your story, searching for the hottest new restaurant, or sharing the latest trending video with the group chat, TikTok offers countless ways for our community to connect over shared entertainment. In this exciting role, you'll showcase the innovative features that power our core user experience.



Responsibilities

- Develop and implement comprehensive communication strategies that align with TikTok’s livestreaming product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.

- Work cross-functionally with regional and global communications teams to drive clear narratives about our livestream products, partnerships, and vision for businesses.

- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok’s livestreaming initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.

- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok’s livestreaming innovations, creator opportunities, and cultural impact. Scale messaging and toolkits across global audiences

- Serve as a key point of contact for media inquiries related to TikTok’s livestreaming products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok’s strategic direction and product offerings.

- Conduct continuous analyses of market trends, cultural shifts, and the livestreaming landscape to identify opportunities and anticipate challenges. Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.

- Ensure livestreaming-related communications consistently reflect TikTok’s brand voice and strategic goals. Act as a brand guardian, maintaining message integrity across all touchpoints and ensuring alignment with TikTok’s overall narrative.