Marketing Manager (Temp to Hire)

<h1><span style="font-size: 12pt;">Marketing Manager (Temp to Hire)&nbsp;</span></h1> <p>Seeking out a performance driven Marketing Manager to drive results for our West Division. For the first 6 – 9 months, this role will evaluate performance across West brands and drive day to day marketing for our largest brand.&nbsp; Based on performance and business needs the role is expected to expand and may support additional brands.</p> <p>This person is expected to be a highly driven, highly analytical, organized, and hands-on Marketing Manager to lead and execute results driven marketing strategies.</p> <h2><span style="font-size: 12pt;"><strong>Position Overview</strong></span></h2> <ul> <li>Lead and execute local marketing initiatives focused on demand generation, campaign execution, operational alignment, and brand growth.</li> <li>Partner closely with operation leaders, agency partners, creative teams, and digital marketing teams to drive leads, revenue, and brand awareness.</li> <li>Thrive in a fast-paced, high-volume marketing environment.</li> <li>Weekly reports and insights on West brands to identify early opportunities and risks.</li> <li>Reports into Director, Marketing for West Division</li> </ul> <h2><span style="font-size: 12pt;"><strong>Responsibilities</strong></span></h2> <ul> <li>Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.</li> <li>Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.</li> <li>Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.</li> <li>Leadership Collaboration &amp; Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.</li> <li>Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.</li> <li>Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of progr