Senior Marketing Manager - Contract

Description

General Summary: As a contract Sr. Manager/Director, you will be responsible for developing and executing high-impact marketing strategies that drive growth, profitability, and brand strength within a fast-paced and dynamic environment. You will lead the development of annual US marketing plans that align with both brand and company objectives, utilizing market research, consumer insights, and competitive intelligence to drive meaningful actions and outcomes. You will collaborate across teams, lead new product initiatives, and manage key marketing budgets to optimize performance and fuel sustained brand growth. 7+ years of related experience, consumer packaged goods experience preferred. Ideal candidate is self-starter, detail-oriented, analytical, and team player.

Supervisory Responsibilities:

This position will supervise direct report(s) during the contract period. Manager is responsible for the overall direction, coordination, and evaluation of their areas. Carries out supervisory responsibilities in accordance with the company’s policies and applicable laws. Responsibilities may include hiring, coaching, and directing employees; planning, assigning and directing work; yearly appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.

Essential Duties and Responsibilities:

Strategic Marketing Leadership

• Lead the development of comprehensive annual marketing plans, including brand objectives, strategies, tactics, volume sales goals, and marketing expense budgets. Ensure these plans align with broader brand and company goals while leveraging an in-depth understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.
• Translate brand insights, consumer behavior, market research, and competitive intelligence into actionable strategies that foster robust brand growth and maximize market share.
• Proactively identify and pursue opportunities to drive profitable growth, ensuring the successful integration of brand insights with company priorities and capabilities.

Steering the Business with Precision

• Manage performance tracking & analysis with the creation of comprehensive brand performance reports, identifying key performance indicators (KPIs) and regularly tracking progress against goals.
• Proactively identify emerging issues or opportunities, translating them into actionable strategies that drive brand success.
• Manage brand P&L; overseeing and optimizing the financial performance of the brand.
• Provide ongoing updates and insights to senior leadership on brand performance, media effectiveness, competitive landscape, and financial outcomes.
• Conduct in-depth analyses such as Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition) and SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) to continually refine marketing strategies.

Cross-Functional Collaboration & Brand Alignment

• Cultivate and strengthen relationships across key departments, ensuring collaborative efforts drive consistent brand growth. Work seamlessly with cross-functional teams including Insights, Sales, E-Commerce, Product Development, Business Activation, and Supply Chain.
• Partner with Insights to guide market research initiatives such as concept tests, syndicated studies, and in-market tests, ensuring data-driven decisions to fuel strategic direction.
• Collaborate with Trade Marketing and E-Commerce teams to expand brand accessibility, maximize in-store experience, drive consumer engagement, and increase sales in both traditional and digital channels.
• Work closely with Business Activation teams to develop compelling selling materials, ensuring effective communication of marketing strategies and programs to customers.

Budget & Forecast Management

• Lead the management of brand forecasts and marketing expense budgets, incorporating forecasting and tracking models that incorporate key data (IRI, shipments, retailer-specific data, financial information) to make informed, data-driven decisions.
• Ensure that marketing spend is strategically allocated and effectively tracked to optimize ROI and align with business objectives.

Product Development & Innovation

• In collaboration with the International Marketing team – seek to identify, evaluate, and oversee the development of new product line extensions or brand innovations within the US market, ensuring they align with market needs and brand positioning.
• Lead cross-functional teams including Business Activation, Sales, Supply Chain, and International Marketing to develo