Director, Marketing

Overview

About B. Braun 

 

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

 

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.

Responsibilities

Position Summary:

 

Responsibilities: Essential Duties

• Lead Clinical Nutrition and Compounding business unit (in-house and outsourcing) performance and strategic programs for the company's key acute and outpatient markets to meet their needs.
• Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for CAPS 503A, Compounding, and Nutrition portfolio.
• Ensure the attainment of organization goals of market share, profit, price, and revenue.
• Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives.
• Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures key performance indicators to monitor and evaluate results.
• Responsible for ensuring effective cross-functional collaboration in all business areas.
• Understand healthcare industry trends, competition, health economics, and customer insights.
• Direct trade show activities to manage booth activities in coordination with the trade show and convention steam.
• Prepare monthly report to monitor the success of marketing plans, sales and other key projects.

 

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.  

General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

 

Expertise: Knowledge & Skills

• Requires breadth of professional field and industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization. Drives development of advanced technologies, principles and processes.
• Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results.
• Judgement is required in resolving complex problems based on experience.
• Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations. May consult with senior management.

 

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case.  The range provided is a reasonable estimate.

 

It is an essential function of this position for an employee to be present and in-person at the physical site(s) of our customers and potential customers.  Many of our customers and potential customers are in clinical settings, including, but not limited to, hospitals, clinics, and other health care clinics (hereinafter, “Healthcare Customers”). Many of our Healthcare Customers require outside vendors like us to present proof that they have certain requisite vaccinations and immunizations, including, but not limited to, vaccinations against COVID-19 and seasonal influenza, before being granted entry into the Healthcare Customers’ clinical settings. To gain access to our Healthcare Customers clinical settings,