Senior Product Marketing Manager, Agentic Applications
MicrosoftAbout the role
Application development is undergoing a fundamental shift. AI‑native creation tools and coding agents are radically lowering the barrier to building apps, but enterprises still struggle to move from “cool demos” to business‑critical applications that can scale.
Microsoft Power Platform is uniquely positioned to define this next era of apps: where agents and apps are built together, where creation spans citizen makers and professional developers, and where every app runs inside a production‑grade enterprise harness with security, governance, lifecycle management, and deep integration into Microsoft 365.
We are hiring a Senior Product Marketing Manager, Agentic Applications, to help land this transformation. This is a hybrid role for someone who is deeply technical and creatively fluent, equally comfortable building and demoing apps with low‑code tools and coding agents, shaping product truth with engineering, and telling a compelling story to developers, analysts, and industry influencers.
In this role, you will define how Microsoft shows up in the fast‑moving “app + agent” space, translating product capabilities across Power Platform, Copilot Studio, Agent and App Framework, and developer tools into a clear, differentiated narrative. You will be hands‑on: building narratives, demos, creating reference architectures, engaging analysts, and credibly showing how enterprises move from vibe coding to real‑world deployment.
This role sits at the intersection of product, developer marketing, and category creation, and is critical to establishing Microsoft as the platform for the future of AI‑powered applications.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
- Define and land Microsoft’s application development story, articulating how apps, agents, and workflows are built, deployed, governed, and experienced together across Power Platform, Copilot Studio, Microsoft 365 Copilot and Agent 365 tools.
- Build and demo real apps that showcase end‑to‑end scenarios, from AI‑assisted creation and coding agents to managed environments, security, governance, and enterprise deployment. This is a hands‑on role, not slide‑only marketing.
- Market to both citizen developers and pro developers, creating differentiated messaging and assets that meet each audience where they are, while showing how they converge on the same enterprise‑grade runtime and control plane.
- Create high‑impact marketing assets including customer pitch decks, demos, reference architectures, sample apps, and analyst‑briefing content that make complex concepts tangible and defensible.
- Lead analyst‑facing storytelling for the future of apps, owning briefings, demo narratives, and supporting materials that position Microsoft as the long‑term platform for agentic applications and AI‑native development.
- Partner deeply with engineering and design to shape roadmap readiness, influence prioritization through market and analyst insight, and ensure launches are grounded in real customer value, not just features.
- Understand technical concepts and speak credibly to a developer audience.
- Get deep quickly on new technical capabilities in a constantly evolve space.
- Make sense of an ambiguous environment and effectively prioritize your work.
- Set direction, create alignment, and drive execution through others without direct authority.
- Demonstrate proven project management and v-team leadership experience.
Qualifications
Required/Minimum Qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in product marketing
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing
- OR equivalent experience.
Additional or Preferred Qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s