New Stream Media, Senior Account Manager (Retail Media Network)

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.   We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description

Who you are

You are a self-motivated, positive, highly organized, and dynamic individual who thrives on providing exceptional client service. You love to partner and develop winning solutions in collaboration with your sales team and you are skilled at ensuring each department meets the needs of your client and their advertisers. You have a track record of communicating effectively, planning, and aligning to a strategy and meeting deadlines. You can manage a high volume of business, work across internal cross-functional departments on programs in various stages of their delivery and prioritize accordingly. You have worked with clients in develop and execute multi-platform campaigns spanning display, search, off-site, in-store, CTV, OOH, coupons, email, etc.

This role is an ideal fit for a candidate with 5+ plus years of digital media experience, client services or account management experience who enjoys building internal and external relationships that matter by going the extra mile. You have held Senior level AM positions and / or have had direct reports in the past. In a Senior Account Manager position, it’s not just about getting the job done. It’s about getting the job done right.

What the role is

The Senior Account Manager is the central hub and is responsible for managing campaigns from start to finish by coordinating with cross functional teams to ensure the RMN delivers on time and to the advertiser’s satisfaction. A Sr. AM is the main point of contact post IO signature. AM are responsible for knowing all about their campaigns: Campaign goals, key dates, stages of campaigns, media planning, creative, and post campaign reporting. Sr. AMs can balance internal processes, manage timelines and prioritize client needs. The Sr. AM is the first line of defense to successfully troubleshoot client issues, ranging from basic campaign delivery issues to more complex technical issues working closely with Director of Account Manager, Head of Sales and Product. Sr. AM partners with their sales team to identify potential upsell opportunities.  The Account Manager will be proficient in organization, project management, process execution, and finding resolutions to complex scenarios. In the Sr. AM position you may also be a people manager and can flex as a player/coach, potentially hiring and training AM’s or Acct Coordinators over time.  Defining success for a Senior Account Management is:  On time Launches, Advertiser Delight, Efficiency across cross– campaign workflows and growth of existing advertiser business.

In this role you will:

• Manage suppliers’ Retail Media advertising campaigns in pre-sale (account strategy development through to post campaign performance and billing) 

• Lead the end-to-end process for campaigns collaborating with internal teams such as Sales, Media, Creative, and Analytics holding them accountable to the client goals and timelines  
• Provide strategic recommendations based on historical campaign performance and the clients’ KPIs that drive incremental revenue 
• Communicate often with the client and understand their focus and needs 

• Aid with systematic campaign billing by reviewing for accuracy

• Communicate efficiently with internal te