Clinical Digital Creative Manager - Patient Recruitment

Clinical Digital Creative Manager - Patient Recruitment

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
 
Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape.
 
Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need.
 
Discover what your 25,000 future colleagues already know:
 
Why Syneos Health
• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life. 
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress. 

Job Responsibilities

Digital Creative Strategy & Leadership

• Lead the creative strategy, concept development, and execution of digital creatives supporting patient recruitment and engagement across clinical trials and therapeutic areas.
• Own the end-to-end creative lifecycle—from initial brief and insight development through concepting, production, delivery, and iterative optimization.
• Translate study protocols, recruitment goals, audience insights, and channel strategies into compelling creative ideas, messaging frameworks, and visual directions
• Establish and evolve creative best practices that balance innovation, performance, patient empathy, and regulatory compliance.

Creative Direction & Development

• Provide hands-on creative direction across digital assets, including paid and organic social, display, video, trial websites, landing pages, email, and emerging formats.
• Guide the development of creative territories, narratives, and design systems tailored to patient motivations, barriers, and health information–seeking behaviors.
• Review and refine creative concepts and executions to ensure consistency, quality, accessibility, and alignment with brand and study objectives.
• Partner closely with Medical/Legal/Regulatory teams to ensure all creatives are compliant, accurate, and ethically sound without compromising impact.

Strategic Counsel & Stakeholder Partnership

• Serve as a senior creative advisor to internal teams, sponsors, and CRO partners on how creative can solve recruitment challenges and improve engagement.
• Lead creative discussions and presentations, articulating the “why” behind creative decisions and how they tie to recruitment goals and performance outcomes.
• Collaborate with account and strategy leads to shape creative briefs grounded in data, insights, and real-world recruitment dynamics.

Creative Performance & Optimization

• Partner with analytics and paid media teams to define creative performance frameworks and success metrics (e.g., engagement, click-through rate, conversion quality).
• Use performance data, testing results, and qualitative feedback to inform creative optimization and evolution across formats and channels.
• Champion A/B testing, rapid iteration, and continuous improvement of creative assets to maximize efficiency, relevance, and participant quality.

Cross-Functional & Team Leadership

• Act as a central creative lead across Account, Strategy, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
• Mentor and develop designers, copywriters, and creative team members, setting a high standard for craft, collaboration, and strategic thinking.
• Foster a collaborative creative culture that encourages innovation while operating effectively within healthcare and regulatory constraints.

Qualifications