Director, Digital Fundraising

Why join our team?

With a mission that spans the globe, the USO provides a rewarding and fulfilling work environment. Our team is exceptional, and we offer generous paid time off, including volunteer days and military leave. We have a remarkable 401k match, comprehensive benefits, and opportunities for training and education reimbursement. Our team members are passionate about putting the mission first, and we have a lot of fun while doing it. Working for the USO isn't just a job – it's a calling, and we believe in doing what you love and loving what you do.

A Certified Great Place to Work®

Don’t just take our word for it—our people have spoken. According to the Great Place to Work® 2025–2026 survey:

• 96% feel good about how we support the community
• 94% are proud to tell others they work at the USO
• 92% say their work has special meaning—it’s not “just a job”
• 91% felt welcomed from day one
• Over 88% agree all employees are treated fairly, regardless of race or gender

The Director, Digital Fundraising leads the strategy, execution, and performance of USO’s digital direct response fundraising efforts, a core pillar of USO’s revenue portfolio that supports pipeline development, donor retention, and channel diversification. This role is responsible for acquiring, retaining, and converting donors through channels such as paid search, programmatic advertising, social media, email, and the USO’s website. The Director, Digital Fundraising manages teammates and agency partners, builds integrated strategic roadmaps, and drives revenue growth with a focus on ROI, donor engagement, and long-term value. .

Principal Duties and Responsibilities (*Essential Duties)

Fundraising Strategy and Execution (30%)

• Lead the strategy, execution, and optimization for multimillion dollar digital direct response campaigns across paid search, programmatic advertising, paid social media, email, and the USO website.*
• Partner with the SVP, Direct Response in developing online strategies to drive donor acquisition, retention, and monthly donor conversions.*
• Recommend develop, and pilot new fundraising testing strategies across all online channels.*
• Participate in cross-departmental meetings to ensure online campaigns and audiences are supported and integrated across the USO.*
• Manage a team of digital fundraising professionals, fostering their growth and performance through regular feedback, mentoring, and development opportunities.*
• Direct creative development, segmentation, and testing strategies across all digital fundraising campaigns.
• Manage celebrity and influencer recruitment in support of digital fundraising campaigns in collaboration with Entertainment team.
• Lead digital integration for cross-channel campaigns, ensuring cohesive donor journeys across email, web, social, direct mail, and DRTV. Collaborate with internal teams to optimize conversion paths and reduce audience overlap or fatigue.*
• Manage digital premium processes, including budgeting, approvals, fulfillment tracking, and campaign integration.*
• Represent the digital fundraising program internally and externally, sharing insights and recommendations to drive innovation and impact.*
• Manage all eCommerce related platforms and investments including donation landing pages and ecommerce solutions, Wishbook (or other alternative giving sites) and 3rd party sites (, Network for Good, etc.).*
• Develop compelling copy and creative that will be used in direct response online fundraising campaigns including SMS and paid media.*
• Continuously test and enhance key USO website experiences (e.g., donation pages, homepage, etc.).
• Serve as USO’s internal expert and advocate for digital direct response fundraising, supporting education, cross-functional strategy, and innovation in digital donor engagement.
• Contribute to department priorities and special projects as needed.

Vendor Management (25%)

• Select and manage external vendors and agencies for search, programmatic, social, and email fundraising. Lead RFPs and contract negotiations, oversee vendor invoice reconciliation, and ensure alignment with contract terms and budgets.*
• Primary lead and project manager with agencies and vendors in developing go-to-market online fundraising strategies targeted to acquire and retain donors and convert donors to monthly donors.*
• Ensure work quality and service levels provided by vendors and subcontractors meet expectations.*
• Direct Statement of Work creation, amendment and extension periods, and manage contract processes.
• Ensure compliance to regulatory processes.*
• Track invoices and ensur