Digital Account Manager I

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Digital Account Manager I serves as the liaison between the AbbVie Ad Agency and their assigned accounts. They are responsible for managing the day-to-day relationships across the Agency, working in partnership with cross-functional teams, account leadership, creative staff and external resources/suppliers. The position leads the production of digital assets, as well as strategic planning for cross-functional teams to meet their business objectives.

KNOWLEDGE / SKILLS

• In-depth understanding of digital tactical development with the ability to provide guidance to cross-functional teams for how best to implement digital projects including, but not limited to, interactive visual aids, emails, banner ads, websites, mobile applications, portals, etc.
• Functional knowledge of Digital marketing platforms.
• Recommend digital tactics that align with the strategy and goals of the brand.
• Maintain an intimate understanding of the Agency Workflow Process including project initiation and kickoff, collaboration, content creation/development, necessary approvals, production and archiving.
• Review creative development throughout the project lifecycle to ensure specifications, client expectations, budgets, timelines, etc. are being adhered to.
• In-depth understanding of how to gather and document digital project requirements, working cohesively with Agency team members to ensure best-in-class execution.
• Collaborate effectively in a matrixed environment with assigned accounts, external agencies and consultants, Business Technology Solutions (BTS), Medical/Regulatory/Legal (MRL).
• Maintain knowledge of AbbVie guidelines including, but not limited to, branding, prom