Kisqali Creative Lead

Overview

Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.

 

When you join Omnicom Health Group, you have access to opportunities across the most networked network.  What does this mean for you?  Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey.  We’re eager for you to carve a path that works for you – and we’ll help you make it happen. 

 

Title: Creative Lead

Company/Location:  Omnicom Health Group- New York, NY

Department/Discipline: Art

  

The Omnicom Velocity Creative Lead (VCL) is responsible for creative brand stewardship and inspiring and ensuring creative excellence for all KISQALI, OHG-driven workstreams. They will be part of The Omnicom Velocity Core Brand Team for KISQALI/Novartis and will partner with the Pan-Indication SPOC, Pan-indication Strategy Lead and Pan-indication Medical Lead to oversee all KISQALI business. They will mentor the Omnicom Health Group creative team assigned to KISQALI (comprising approximately 61% responsibilities). They will collaborate, partner and work closely with creative leadership of OHG agencies assigned to KISQALI (ie Merkley) to help ensure brand consistency that aligns with foundational elements of brand personality and positioning. They will serve as a key member of the Core Integrated Team for KISQALI to help guide/coordinate all business in support of its business goals. The Pan-indication Creative Lead reports to the EVP, Group Creative Director for Omnicom Health Group Limelight Squad.

 

The VCL will lead as a “neutral, agency-agnostic” party serving the best interest of the brand vs individual agencies and will:

 

• Help cross-agency team lead with the customer and brand’s best interest in mind (vs agency)
• Foster cross-agency, creative collaboration between all OHG creatives assigned KISQALI, building positive relationships and handling conflicts in a professional and productive manner
• Lead by example and be responsible for upholding NVS ways of working (define these ways?) while also acting as an advocate and reinforcer of Omnicom Health Group core values: Open Mind, Brave Heart, and Ready Hands
• Push the work to be its very best in a collaborative and positive manner, be involved in the work, helping to execute ideas as needed
• Act as the gatekeeper to ensure that all final products released demonstrate the highest quality
• Ensure consistency in creative pull-through across indications, customers and disciplines (eg, agencies)
• Identify organic growth opportunities and flagging to OHG NVS leadership team + collaborating on delivering recommendations to deliver
• Proactively elevate/escalate internal or external issues to OHG NVS leadership team acting in service of the brand / in service of Omnicom overall (vs. an individual agency entity)
• Ensure cross-agency creative team has what they need to succeed, feels supported and is guided under their leadership; flag talent issues / concerns to agency or OMC NVS leadership to address as-appropriate
• Includes helping to identify ideal staffing structure, support and allocations for agency teams

 

The VCL will ensure Integrated Brand Leadership Team delivers against the following responsibilities:

• Driving strategic and creative differentiation for brand, consistency of brand strategy, creative/content strategy and unified/optimized execution across indications, customers and geographies
• Ensuring optimization of all agency initiatives, in service of the brand/franchise strategic and in-market objectives
• Consistency of tactical delivery (e.g. strategic pull-through, creative alignment, same level of quality)
• Guiding key brand workstreams in partnership with rest of integrated brand leadership team and extended team
• Be an engaging presenter able to sell and defend the work. Being passionate about our ideas but open to feedback.
• Alignment and collaboration to deliver proactive POVs, thought leadership, innovation and day-to-day recommendations on behalf of the brand
• Maintaining clear understanding of market and competitive activities; proactively discussing with clients and applying to brand strategy, creative and messaging strategy / pivoting plans accordingly
• Mai