Store Manager

 

Retail Job Description

Reports to: General/District Manager

 

 

Store Manager

 

 

Selling and Service

• Understands organizational objectives and makes decisions that align with Company priorities and values
• Endorses, models and develops team to deliver Coach’s Selling and Service expectations
• Manages sales strategies, initiatives and growth across all categories
• Flexes store business strategies and personal selling techniques to contribute to overall store and financial results
• Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
• Sales/productivity goals:  sets and communicates goals for the team, tracks store’s performance at all times

and achieves sales through team

• Productivity Management:  holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
• Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
• Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going

productive relationships with customers

• Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives
• Understands changes in local market with potential impact on business performance and supports the

execution of local sales strategies and tactics

• Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
• Creates positive impressions with store team and customers by bringing best self to work through elevated,

sophisticated, appropriate business attire consistent with Coach’s guide to style

• Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)
• Coaches team on how to incorporate trends into their selling experience with customers
• Influences customer’s purchase decisions by balancing patience and assertiveness
• Sensitive to customer and team’s needs and tailors approach by reading cues
• Resolves customer problems and meets customer needs in a timely manner through solution-oriented and

forward thinking

• Encourages team to build long-term relationships with customers to drive business
• Develops both self and individual product knowledge skills and remains aware of current collections